Fearne & Rosie

Strawberry Jam

Barcode 5065008402114

Scanned 18 times by Nomi users

Yes — Strawberry Jam is ultra-processed.

The jam contains fruit pectin, an industrially processed gelling agent. Such additives classify the product as ultra-processed under NOVA, even though the other ingredients (strawberries, sugar, lemon juice) are minimally processed.

Ingredients

1 ultra-processed marker

OK

strawberries

A red, juicy berry commonly eaten fresh or used in desserts; high in vitamin C and antioxidants.
OK

sugar

Granulated sugar derived from sugarcane or sugar beets; a basic, single-ingredient sweetener.
OK

lemon juice

The clear, acidic juice extracted from lemons, used for brightness and acidity in foods and drinks.
UPF

fruit pectin

Natural polysaccharide extracted from fruit used as gelling/thickening agent in foods. In this case prepared with strawberries per 100g.

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Common questions about Strawberry Jam

Is Strawberry Jam ultra-processed?

Yes — Strawberry Jam by Fearne & Rosie is ultra-processed, so it counts as a UPF (ultra-processed food). The jam contains fruit pectin, an industrially processed gelling agent. Such additives classify the product as ultra-processed under NOVA, even though the other ingredients (strawberries, sugar, lemon juice) are minimally processed.

Which ingredients in Strawberry Jam are ultra-processed?

Nomi flags one ingredient in Strawberry Jam as an ultra-processed marker: fruit pectin. See the full ingredient breakdown above for what each one is.

What does "ultra-processed" (UPF) mean?

Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.

How can I check whether other foods are ultra-processed?

Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.

Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.