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Yes — Super Seedy & Nutty Granola is ultra-processed.
The product is classified as ultra-processed because it contains natural flavouring, which is an extracted and industrially formulated additive used to enhance flavor. According to the criteria, the presence of such additives makes the entire product UPF, even though most other ingredients (wholegrain oats, dates, seeds, nuts, extra virgin olive oil, etc.) are minimally processed or whole foods.
Similar products that aren't ultra-processed — swap and keep the flavour.
Other breakfast cereals & bars Nomi has checked — these ones aren't ultra-processed.
Oats
Mornflake
Not UPF
organic fruits & seeds muesli
alara
Not UPF
Pecan & Almond Grain-Free Granola
The Paleo Foods Co.
Not UPF
Swiss style muesli
Alpen
Not UPF
Apple & Cinnamon Gut-Loving Porridge
Bio & Me
Not UPF
Nutty Muesli
By Sainsbury's
Not UPF
Lizis original granola nuts and seeds
Not UPF
Bitesize shredded wheat
Nestlé
Not UPF
Muesli
Alpen
Not UPF
original shredded wheat
Nestlé, Nestlé UK Ltd
Not UPF
Yes — Super Seedy & Nutty Granola by Bio & Me is ultra-processed, so it counts as a UPF (ultra-processed food). The product is classified as ultra-processed because it contains natural flavouring, which is an extracted and industrially formulated additive used to enhance flavor. According to the criteria, the presence of such additives makes the entire product UPF, even though most other ingredients (wholegrain oats, dates, seeds, nuts, extra virgin olive oil, etc.) are minimally processed or whole foods.
Nomi flags one ingredient in Super Seedy & Nutty Granola as an ultra-processed marker: natural flavouring. See the full ingredient breakdown above for what each one is.
Nomi has reviewed similar products that are not ultra-processed, including Granola Nuts & Seeds by Lizi's, Low Sugar Granola Original by Crownfield, Super Berry Granola by Deluxe. See the healthier alternatives above for details.
Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.
Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.
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Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.