Dunnes Stores

Bran flakes

Barcode 5099874173922

Yes — Bran flakes is ultra-processed.

The product is classified as ultra-processed (UPF). While most ingredients are minimally processed (whole wheat, wheat bran, sugar, salt, added vitamins/minerals), it contains barley malt extract, which is an industrially processed extract used as a flavor enhancer and is explicitly categorized as a UPF ingredient in the given guidance. The presence of this ingredient is sufficient to classify the whole product as UPF.

Ingredients

1 ultra-processed marker

OK

whole _wheat_ (81%)
OK

_wheat_ bran (17%)
OK

sugar

Granulated sugar derived from sugarcane or sugar beets; a basic, single-ingredient sweetener.
UPF

barley malt extract

Concentrated extract derived from barley malt, used as a sweetener or flavoring; common in brewing and baking. It is a processed, concentrated form.
OK

salt

Common mineral compound (sodium chloride) used as a seasoning and preservative across cuisines.
OK

niacin (vitamin b3)

A water-soluble vitamin used as a nutrient and often added to foods as a fortifying vitamin.
OK

iron

Essential mineral used as a nutrient or fortifying ingredient in foods.
OK

pantothenic acid

A water-soluble B vitamin (vitamin B5) used as a nutrient fortifier or dietary supplement in fortified foods and supplements.
OK

thiamin (vitamin b1)

A water-soluble B vitamin essential for carbohydrate metabolism, energy production and nervous system function; commonly used as a dietary supplement or nutrient in foods.
OK

vitamin b6 (pyridoxine)

Essential water-soluble vitamin used as a nutrient supplement and fortificant in foods and dietary supplements.
OK

riboflavin (b2)

Vitamin B2 used as a fortifying nutrient in foods; a natural component of some ingredients and commonly added in fortification.
OK

folic acid

A B-vitamin (B9) important for DNA synthesis and red blood cell formation; commonly added to fortified foods and supplements.
OK

vitamin d

Fat-soluble vitamin used for fortification and dietary supplementation; commonly present in foods as a nutrient or supplement.
OK

vitamin b12

A water-soluble B vitamin (cobalamin) used as a nutrient fortifier in foods and supplements.

Swap it for something less processed

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Other breakfast cereals & bars Nomi has checked — these ones aren't ultra-processed.

Common questions about Bran flakes

Is Bran flakes ultra-processed?

Yes — Bran flakes by Dunnes Stores is ultra-processed, so it counts as a UPF (ultra-processed food). The product is classified as ultra-processed (UPF). While most ingredients are minimally processed (whole wheat, wheat bran, sugar, salt, added vitamins/minerals), it contains barley malt extract, which is an industrially processed extract used as a flavor enhancer and is explicitly categorized as a UPF ingredient in the given guidance. The presence of this ingredient is sufficient to classify the whole product as UPF.

Which ingredients in Bran flakes are ultra-processed?

Nomi flags one ingredient in Bran flakes as an ultra-processed marker: barley malt extract. See the full ingredient breakdown above for what each one is.

What does "ultra-processed" (UPF) mean?

Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.

How can I check whether other foods are ultra-processed?

Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.

Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.