Strong Roots

Sweet Potato Hash Brown

Barcode 5391528181100

Scanned 24 times by Nomi users

Yes — Sweet Potato Hash Brown is ultra-processed.

Classified as UPF because it contains industrially processed ingredients/additives such as potato flakes, dried potato, rice flour, citrus fibre, and vegetable oils used in a ready-to-eat frozen hash brown product. These indicate industrial formulation beyond basic home cooking.

Ingredients

No ultra-processed markers

OK

sweet potato (33%)
OK

potato

A starchy tuber widely used as a staple food. Neutral flavor, versatile in cooking, can be prepared in countless ways.
OK

sunflower oil

A neutral-tasting culinary oil pressed from sunflower seeds, rich in unsaturated fats and commonly used for frying and dressings.
OK

carrot

A root vegetable used widely in cooking for sweetness, texture, and color.
OK

onion (6%)

Onion as a vegetable ingredient, often used for flavor; the percentage indicates its share in a blend.
OK

potato flakes (5%)
OK

dried potato

Dried form of potato used as a processed ingredient or snack base; essentially dehydrated potato.
OK

rice flour

A finely milled flour from milled rice, commonly used as a gluten-free thickener or flour substitute in baking and cooking.
OK

salt

Common mineral compound (sodium chloride) used as a seasoning and preservative across cuisines.
OK

rapeseed oil

A basic culinary oil pressed from rapeseeds (Brassica napus). Used for frying, baking, and dressings. Neutral flavor.
OK

citrus fibre

Fibrous material derived from citrus fruits, used as dietary fiber and texturizer in foods.
OK

spices (black pepper, chipotle chili powder)
OK

concentrate (paprika, carrot). onion powder

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Other fruit & vegetables Nomi has checked — these ones aren't ultra-processed.

Common questions about Sweet Potato Hash Brown

Is Sweet Potato Hash Brown ultra-processed?

Yes — Sweet Potato Hash Brown by Strong Roots is ultra-processed, so it counts as a UPF (ultra-processed food). Classified as UPF because it contains industrially processed ingredients/additives such as potato flakes, dried potato, rice flour, citrus fibre, and vegetable oils used in a ready-to-eat frozen hash brown product. These indicate industrial formulation beyond basic home cooking.

What does "ultra-processed" (UPF) mean?

Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.

How can I check whether other foods are ultra-processed?

Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.

Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.