Yes — Chocolate Salted Caramel Flavour Vitamin & Protein Bar is ultra-processed.
Contains several ultra-processed ingredients/additives including maltitol (artificial sweetener), soy lecithin (emulsifier), collagen hydrolysate, glycerol (humectant), isomalto-oligosaccharide (industrial sweetener/fibre), barley malt extract (industrial flavouring), palm fat (refined palm oil), natural flavour, and sucralose (intense artificial sweetener). These industrial formulations and additives classify the bar as an ultra-processed food under NOVA.
Similar products that aren't ultra-processed — swap and keep the flavour.
Other breakfast cereals & bars Nomi has checked — these ones aren't ultra-processed.
All butter puff pastry
Marks and Spencer
Not UPF
Choc Brownie Natural Protein Bar
TRIBE
Not UPF
Bitesize shredded wheat
Nestlé
Not UPF
Muesli
Alpen
Not UPF
original shredded wheat
Nestlé, Nestlé UK Ltd
Not UPF
Oat so Simple Original
Quaker, Quaker Oats
Not UPF
Simply Delicious Muesli
Dorset Cereals
Not UPF
Nutty Granola
Deliciously Ella
Not UPF
Alpenmüsli The Original Swiss Style
Weetabix
Not UPF
Muesli bio 36% fruits, noix & graines
Jordans
Not UPF
Yes — Chocolate Salted Caramel Flavour Vitamin & Protein Bar by Fulfil is ultra-processed, so it counts as a UPF (ultra-processed food). Contains several ultra-processed ingredients/additives including maltitol (artificial sweetener), soy lecithin (emulsifier), collagen hydrolysate, glycerol (humectant), isomalto-oligosaccharide (industrial sweetener/fibre), barley malt extract (industrial flavouring), palm fat (refined palm oil), natural flavour, and sucralose (intense artificial sweetener). These industrial formulations and additives classify the bar as an ultra-processed food under NOVA.
Nomi flags one ingredient in Chocolate Salted Caramel Flavour Vitamin & Protein Bar as an ultra-processed marker: milk protein. See the full ingredient breakdown above for what each one is.
Nomi has reviewed similar products that are not ultra-processed, including Choc Brownie Natural Protein Bar by TRIBE. See the healthier alternatives above for details.
Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.
Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.
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Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.