Yes — Cheerios Multigrain is ultra-processed.
Classified as ultra-processed because it contains industrial ingredients and additives including invert sugar syrup (an industrially processed sugar syrup), wheat starch (isolated refined starch), added colors (carotene, annatto norbixin, caramelised sugar syrup used as coloring), and antioxidant tocopherols. These go beyond basic culinary ingredients and indicate an ultra-processed product per NOVA.
Similar products that aren't ultra-processed — swap and keep the flavour.
Other breakfast cereals & bars Nomi has checked — these ones aren't ultra-processed.
Cacao & Orange Oat Bars
Deliciously Ella
Not UPF
Peanut Butter Oat Bar
Deliciously Ella
Not UPF
Tesco Free From Red Berry Granola 350g
Tesco
Not UPF
Almond, Apple & Raisin Granola
deliciously ella
Not UPF
Scott's Old Fashioned Porridge 1Kg
Scott’s
Not UPF
Fruit, Nut and Seed Muesli
Sainsbury's
Not UPF
Scottish porridge oats
SO
Not UPF
So Simple Original Family Pack Porridge
Quaker
Not UPF
Puffed Wheat
By sainsbury's
Not UPF
Shredded Wheat 16s imp
Nestlé
Not UPF
Yes — Cheerios Multigrain by Cheerios,Nestle is ultra-processed, so it counts as a UPF (ultra-processed food). Classified as ultra-processed because it contains industrial ingredients and additives including invert sugar syrup (an industrially processed sugar syrup), wheat starch (isolated refined starch), added colors (carotene, annatto norbixin, caramelised sugar syrup used as coloring), and antioxidant tocopherols. These go beyond basic culinary ingredients and indicate an ultra-processed product per NOVA.
Nomi flags 4 ingredients in Cheerios Multigrain as ultra-processed markers: invert sugar syrup, annatto, norbixin, caramelised sugar syrup, tocopherols (vitamin e). See the full ingredient breakdown above for what each one is.
Nomi has reviewed similar products that are not ultra-processed, including Multigrain Hoops by Marks & Spencer, Choco hoops by Marks & Spencer, M&S, supergrain hoops by Doves Farm Foods. See the healthier alternatives above for details.
Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.
Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.
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Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.