Yes — Dairy Milk is ultra-processed.
The product contains industrial additives and ingredients that classify it as ultra-processed according to NOVA, including emulsifiers (E442, E476), refined vegetable fats (palm, shea), and unspecified flavourings. These are industrial formulations not used in regular home cooking and are characteristic of ultra-processed foods.
Similar products that aren't ultra-processed — swap and keep the flavour.
Other chocolate & sweets Nomi has checked — these ones aren't ultra-processed.
Simple Dark Chocolate
Hu
Not UPF
Original liquorice
Panda
Not UPF
Pure Fruit Paws Strawberry & Apple
Bear
Not UPF
Creamy Hazelnut Chocolate
Deliciously Ella
Not UPF
Velvety & intense dark chocolate
Deliciously Ella
Not UPF
Yoyos Apple
Bear, Bear Nibbles
Not UPF
Hazelnut Crunch Truffles
Booja-Booja
Not UPF
Montezuma Splotch Butterscotch milk chocolate
Montezuma's
Not UPF
Organic Dark Chocolate Belgian Thins
Kirkland
Not UPF
Pure Fruit Paws Raspberry & Blueberry
Bear
Not UPF
Yes — Dairy Milk by Cadbury is ultra-processed, so it counts as a UPF (ultra-processed food). The product contains industrial additives and ingredients that classify it as ultra-processed according to NOVA, including emulsifiers (E442, E476), refined vegetable fats (palm, shea), and unspecified flavourings. These are industrial formulations not used in regular home cooking and are characteristic of ultra-processed foods.
Nomi flags 2 ingredients in Dairy Milk as ultra-processed markers: vegetable fats (palm, shea), emulsifiers (e442, e476). See the full ingredient breakdown above for what each one is.
Nomi has reviewed similar products that are not ultra-processed, including Dark milk chocolate by Tesco, single origin milk chocolate by Marks & Spencer, Milk Single Origin Chocolate by Waitrose. See the healthier alternatives above for details.
Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.
Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.
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Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.