Yes — Roses is ultra-processed.
This product is classified as ultra-processed because it contains several industrial ingredients and additives. Specifically, glucose syrup, glucose-fructose syrup, and vegetable fats (palm, shea) are refined industrial ingredients. It also contains multiple emulsifiers (E442, soya lecithins, E471, E476) and flavourings, which are characteristic of ultra-processed foods under the NOVA classification.
Other chocolate & sweets Nomi has checked — these ones aren't ultra-processed.
Cocoa
Asda
Not UPF
Ombar Centres
Ombar
Not UPF
Bitter Extra Kraftig
Lindt,Lindt&Sprüngli
Not UPF
Cacau em pó
Belbake Lidl, Belbake
Not UPF
Ugandan dark chocolate
Asda
Not UPF
Cocoa Powder
Tesco
Not UPF
Cocoa powder
Tesco
Not UPF
Hazelnut, Caramelised Cashew & Pistachio Milk Chocolate
Waitrose
Not UPF
Absolute Black Orange & Cocoa Nibs
Montezuma’s
Not UPF
Cocoa
by sainsbury's
Not UPF
Yes — Roses by Cadbury is ultra-processed, so it counts as a UPF (ultra-processed food). This product is classified as ultra-processed because it contains several industrial ingredients and additives. Specifically, glucose syrup, glucose-fructose syrup, and vegetable fats (palm, shea) are refined industrial ingredients. It also contains multiple emulsifiers (E442, soya lecithins, E471, E476) and flavourings, which are characteristic of ultra-processed foods under the NOVA classification.
Nomi flags 7 ingredients in Roses as ultra-processed markers: glucose syrup, vegetable fats (palm, shea), glucose-fructose syrup, emulsifiers (e442, soy lecithins, e471, e476), flavourings, citric acid, colours (anthocyanins, paprika extract). See the full ingredient breakdown above for what each one is.
Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.
Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.
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Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.