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Yes — dairy milk giant chocolate buttons is ultra-processed.
The ingredient list is valid. The product is classified as ultra-processed because it contains several industrial ingredients/additives: vegetable fats including palm oil (a highly refined oil), emulsifier E442, and flavourings. These are characteristic of NOVA ultra-processed foods, beyond basic culinary ingredients like sugar, cocoa butter, milk, and cocoa mass.
Other chocolate & sweets Nomi has checked — these ones aren't ultra-processed.
Cocoa
by sainsbury's
Not UPF
Single Origin - Intense Dark Cacao
Marks & Spencer
Not UPF
Dark Chocolate
Waitrose & Partners
Not UPF
Almond Butter & Salted Caramel Cups
Deliciously Ella
Not UPF
Organic Peruvian 85% Cocoa Dark Chocolate
Moser Roth
Not UPF
Milk Chocolate Buttons 38%
Montezuma
Not UPF
Crunchy Mint dark chocolate
Hu
Not UPF
Dark milk chocolate with blood orange
Marks & Spencer
Not UPF
Dark chocolate
Waitrose
Not UPF
Smooth operator milk chocolate
Montezuma's
Not UPF
Yes — dairy milk giant chocolate buttons by Cadbury is ultra-processed, so it counts as a UPF (ultra-processed food). The ingredient list is valid. The product is classified as ultra-processed because it contains several industrial ingredients/additives: vegetable fats including palm oil (a highly refined oil), emulsifier E442, and flavourings. These are characteristic of NOVA ultra-processed foods, beyond basic culinary ingredients like sugar, cocoa butter, milk, and cocoa mass.
Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.
Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.
This page was shared from Nomi, the free app that tells you instantly whether any food is ultra-processed.
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Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.