Cadbury

Brunch Choc Chip

Barcode 7622202219214

Scanned 33 times by Nomi users

Yes — Brunch Choc Chip is ultra-processed.

The product is ultra-processed because it contains several industrial ingredients and additives characteristic of NOVA Group 4 foods, including glucose syrup, invert sugar syrup, stabiliser (sorbitols), humectant (glycerol), emulsifiers (soya lecithins, E471, E476), barley malt extract, and flavourings. These go beyond basic culinary ingredients and are used to modify texture, taste, and shelf life.

Ingredients

5 ultra-processed markers

OK

oat flakes (24%)
OK

sugar

Granulated sugar derived from sugarcane or sugar beets; a basic, single-ingredient sweetener.
UPF

glucose syrup

A processed syrup made from starch (usually corn) consisting mainly of glucose; commonly used as a sweetener and thickener.
OK

stabiliser (sorbitols)
UPF

vegetable fats (palm, shea)

A blend of tropical vegetable fats, commonly used for baking and confectionery applications; includes palm oil and shea fat.
OK

whole grain wheat flour (7%)
UPF

invert sugar syrup

A refined sugar syrup produced by hydrolyzing sucrose into glucose and fructose; a processed sweetener often used in foods.
OK

rice flour (4.5%)
OK

cocoa butter

A fat extracted from cocoa beans, used in chocolate, cosmetics, and baking as a fat component.
OK

cocoa mass

Ground or melted cocoa beans; pure cocoa solids used for chocolate making.
OK

honey

Natural bee-derived sweetener; 2% of the ingredient list.
OK

Skimmed Milk Powder

Skimmed milk powder is made by removing water from pasteurized skim milk.
OK

wheat bran

Outer layer of the wheat kernel, high in fiber and nutrients, commonly used as a baking or cereal ingredient.
OK

whey powder (from milk)

Dairy-derived powder from whey, containing lactose, proteins and minerals; common protein supplement and ingredient in dairy products.
OK

whole milk powder

Whole milk powder is made by evaporating milk to dryness. It is a convenient form of milk that can be reconstituted with water. It is used in baking, confectionery, and as a milk substitute in various recipes.
OK

glycerol (humectant)

Glycerol (glycerine) used as a humectant to retain moisture in foods; a simple, mono- and polyalcohol.
OK

milk fat

Dairy fat from milk, a basic culinary fat used in dairy products and cooking.
OK

emulsifiers (soya lecithins, e471, e476)
OK

salt

Common mineral compound (sodium chloride) used as a seasoning and preservative across cuisines.
UPF

Barley Malt Extract

Barley malt extract is a sweetener made from malted barley grains.
OK

molasses

A thick, dark syrup produced during sugar refining, rich in flavor and used in baking and cooking.
UPF

flavourings

Flavourings are additives that are used to enhance or impart flavor to food products. They are considered ultra-processed as they are synthetic or natural substances that are typically extracted, isolated, or synthesized for their flavor properties.

Healthier alternatives

Reviewed by Nomi

Similar products that aren't ultra-processed — swap and keep the flavour.

Not Ultra-Processed

Duchy Organic Stem Ginger Biscuits Coated in Dark Chocolate

Duchy Organic,Waitrose,Waitrose & Partners

View product →

Swap it for something less processed

See all Breakfast Cereals & Bars →

Other breakfast cereals & bars Nomi has checked — these ones aren't ultra-processed.

Common questions about Brunch Choc Chip

Is Brunch Choc Chip ultra-processed?

Yes — Brunch Choc Chip by Cadbury is ultra-processed, so it counts as a UPF (ultra-processed food). The product is ultra-processed because it contains several industrial ingredients and additives characteristic of NOVA Group 4 foods, including glucose syrup, invert sugar syrup, stabiliser (sorbitols), humectant (glycerol), emulsifiers (soya lecithins, E471, E476), barley malt extract, and flavourings. These go beyond basic culinary ingredients and are used to modify texture, taste, and shelf life.

Which ingredients in Brunch Choc Chip are ultra-processed?

Nomi flags 5 ingredients in Brunch Choc Chip as ultra-processed markers: glucose syrup, vegetable fats (palm, shea), invert sugar syrup, Barley Malt Extract, flavourings. See the full ingredient breakdown above for what each one is.

What are healthier alternatives to Brunch Choc Chip?

Nomi has reviewed similar products that are not ultra-processed, including Duchy Organic Stem Ginger Biscuits Coated in Dark Chocolate by Duchy Organic,Waitrose,Waitrose & Partners. See the healthier alternatives above for details.

What does "ultra-processed" (UPF) mean?

Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.

How can I check whether other foods are ultra-processed?

Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.

Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.