Cadbury

Heroes

Barcode 7622210959874

Scanned 23 times by Nomi users

Yes — Heroes is ultra-processed.

The product is ultra-processed because it contains multiple industrial ingredients and additives, including glucose-fructose syrup (pre-identified UPF ingredient), glucose syrup, invert sugar syrup, emulsifiers (E442, E471, E476, soy lecithins), stabiliser (sorbitol), humectant (glycerol), flavourings, and barley malt extract. These are characteristic of NOVA group 4 ultra-processed foods.

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Common questions about Heroes

Is Heroes ultra-processed?

Yes — Heroes by Cadbury is ultra-processed, so it counts as a UPF (ultra-processed food). The product is ultra-processed because it contains multiple industrial ingredients and additives, including glucose-fructose syrup (pre-identified UPF ingredient), glucose syrup, invert sugar syrup, emulsifiers (E442, E471, E476, soy lecithins), stabiliser (sorbitol), humectant (glycerol), flavourings, and barley malt extract. These are characteristic of NOVA group 4 ultra-processed foods.

What does "ultra-processed" (UPF) mean?

Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.

How can I check whether other foods are ultra-processed?

Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.

Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.