Cadbury

Heroes

Barcode 7622210959874

Scanned 23 times by Nomi users

Yes — Heroes is ultra-processed.

The product is ultra-processed because it contains multiple industrial ingredients and additives, including glucose-fructose syrup (pre-identified UPF ingredient), glucose syrup, invert sugar syrup, emulsifiers (E442, E471, E476, soy lecithins), stabiliser (sorbitol), humectant (glycerol), flavourings, and barley malt extract. These are characteristic of NOVA group 4 ultra-processed foods.

Ingredients

6 ultra-processed markers

OK

milk

A dairy liquid produced by cows; a basic, widely used food ingredient.
OK

sugar

Granulated sugar derived from sugarcane or sugar beets; a basic, single-ingredient sweetener.
UPF

glucose syrup

A processed syrup made from starch (usually corn) consisting mainly of glucose; commonly used as a sweetener and thickener.
OK

cocoa butter

A fat extracted from cocoa beans, used in chocolate, cosmetics, and baking as a fat component.
OK

cocoa mass

Ground or melted cocoa beans; pure cocoa solids used for chocolate making.
OK

vegetable fats (palm, shea, sunflower)
OK

whey powder (from milk)

Dairy-derived powder from whey, containing lactose, proteins and minerals; common protein supplement and ingredient in dairy products.
UPF

glucose-fructose syrup

A commercially produced sweet syrup made by hydrolyzing and blending glucose and fructose sugars; widely used as a sweetener in foods and beverages.
OK

Skimmed Milk Powder

Skimmed milk powder is made by removing water from pasteurized skim milk.
OK

rice flour

A finely milled flour from milled rice, commonly used as a gluten-free thickener or flour substitute in baking and cooking.
UPF

emulsifiers (e442, soy lecithins, e471, e476)

A blend of food emulsifiers and additives (including soy lecithin and specified E-numbers) used to stabilize emulsions in processed foods.
OK

milk fat

Dairy fat from milk, a basic culinary fat used in dairy products and cooking.
OK

stabiliser (sorbitol)
OK

glycerol (humectant)

Glycerol (glycerine) used as a humectant to retain moisture in foods; a simple, mono- and polyalcohol.
UPF

invert sugar syrup

A refined sugar syrup produced by hydrolyzing sucrose into glucose and fructose; a processed sweetener often used in foods.
OK

whey permeate powder (from milk)

A dairy-derived powder consisting mainly of lactose and minerals from whey; used as a food ingredient or functional additive.
OK

fat-reduced cocoa powder

Cocoa powder from which most of the fat (cocoa butter) has been removed; used to add cocoa flavor with lower fat content.
OK

salt

Common mineral compound (sodium chloride) used as a seasoning and preservative across cuisines.
OK

molasses

A thick, dark syrup produced during sugar refining, rich in flavor and used in baking and cooking.
UPF

Barley Malt Extract

Barley malt extract is a sweetener made from malted barley grains.
UPF

flavourings

A generic mixture of flavorings, including dairy ingredients.
OK

dried egg whites
OK

sodium carbonate

Inorganic salt used as a leavening agent or acidity regulator; a basic culinary ingredient.
OK

colours (carotenes, paprika extract, plain caramel)
OK

all units mar ce

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Common questions about Heroes

Is Heroes ultra-processed?

Yes — Heroes by Cadbury is ultra-processed, so it counts as a UPF (ultra-processed food). The product is ultra-processed because it contains multiple industrial ingredients and additives, including glucose-fructose syrup (pre-identified UPF ingredient), glucose syrup, invert sugar syrup, emulsifiers (E442, E471, E476, soy lecithins), stabiliser (sorbitol), humectant (glycerol), flavourings, and barley malt extract. These are characteristic of NOVA group 4 ultra-processed foods.

Which ingredients in Heroes are ultra-processed?

Nomi flags 6 ingredients in Heroes as ultra-processed markers: glucose syrup, glucose-fructose syrup, emulsifiers (e442, soy lecithins, e471, e476), invert sugar syrup, Barley Malt Extract, flavourings. See the full ingredient breakdown above for what each one is.

What does "ultra-processed" (UPF) mean?

Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.

How can I check whether other foods are ultra-processed?

Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.

Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.