Yes — Hulala is ultra-processed.
The product is ultra-processed (UPF) because the ingredient list contains several industrial additives and fully hydrogenated vegetable fats. Specifically: fully hydrogenated vegetable fats (palm kernel, sunflower) are highly processed; stabilizers such as sorbitols and hydroxypropyl cellulose are industrial texturizing agents; multiple emulsifiers (mono- and diacetyl tartaric acid esters of mono- and diglycerides of fatty acids, lactic esters of mono- and diglycerides, lecithins) are used to modify texture and stability; and added flavours (aromi/aromas) are industrial flavourings. The presence of these additives classifies the product as ultra-processed under NOVA.
Other plant-based dairy Nomi has checked — these ones aren't ultra-processed.
Organic Barista Oat
Rude health
Not UPF
Almond Milk
Plants by Deliciously Ella
Not UPF
Barista Soya
Plenish
Not UPF
Oat Drink, Oat and Hemp
Jörd
Not UPF
Creamed Coconut Block
Blue Dragon
Not UPF
Plant Chef Soya Alternative To Plain Yogurt
Tesco
Not UPF
So Soja! Natural
Sojade
Not UPF
Soya alternative to greek style yogurt
Tesco
Not UPF
Patak's Creamed Coconut - 4 Sachets
Patak's
Not UPF
Oat Drink Powder
Overherd
Not UPF
Yes — Hulala by Pristine is ultra-processed, so it counts as a UPF (ultra-processed food). The product is ultra-processed (UPF) because the ingredient list contains several industrial additives and fully hydrogenated vegetable fats. Specifically: fully hydrogenated vegetable fats (palm kernel, sunflower) are highly processed; stabilizers such as sorbitols and hydroxypropyl cellulose are industrial texturizing agents; multiple emulsifiers (mono- and diacetyl tartaric acid esters of mono- and diglycerides of fatty acids, lactic esters of mono- and diglycerides, lecithins) are used to modify texture and stability; and added flavours (aromi/aromas) are industrial flavourings. The presence of these additives classifies the product as ultra-processed under NOVA.
Nomi flags 2 ingredients in Hulala as ultra-processed markers: aroma, aromas. See the full ingredient breakdown above for what each one is.
Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.
Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.
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Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.