Yes — MixMax is ultra-processed.
The product is classified as ultra-processed because the ingredient list includes industrial additives and refined ingredients such as glucose-fructose syrup (sciroppo di glucosio-fruttosio), emulsifiers (mono- e digliceridi degli acidi grassi, lecitine di soia), and added flavourings (aromi). These are characteristic of NOVA group 4 ultra-processed foods.
Other biscuits & cookies Nomi has checked — these ones aren't ultra-processed.
Shortbread Rounds
Deluxe
Not UPF
4 All Butter Sultana Scones
Tesco Finest
Not UPF
Lemon all butter shortbread fingers
Tesco Finest
Not UPF
Gullon Sugar Free Choco Chip Biscuits
Gullon
Not UPF
Mini all butter scottish shortbread fingers
Not UPF
Stem Ginger Cookies Taste the Difference
Sainsbury's
Not UPF
All butter shortbread biscuits
Morrisons
Not UPF
mini Coconut Rolls
Kiddylicious
Not UPF
Sainsbury's "Taste the Difference" Demerara Shortbread Rounds
Sainsbury's, Taste the difference
Not UPF
Yes — MixMax by Balconi is ultra-processed, so it counts as a UPF (ultra-processed food). The product is classified as ultra-processed because the ingredient list includes industrial additives and refined ingredients such as glucose-fructose syrup (sciroppo di glucosio-fruttosio), emulsifiers (mono- e digliceridi degli acidi grassi, lecitine di soia), and added flavourings (aromi). These are characteristic of NOVA group 4 ultra-processed foods.
Nomi flags one ingredient in MixMax as an ultra-processed marker: aroma. See the full ingredient breakdown above for what each one is.
Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.
Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.
This page was shared from Nomi, the free app that tells you instantly whether any food is ultra-processed.
Free download · No subscription needed to start scanning


Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.