Yes — this product is ultra-processed.
The product is classified as ultra-processed because it contains several industrial additives and ingredients characteristic of NOVA group 4, including: pectin (gelling agent), lecithins (emulsifier), added flavouring/aroma, and malt extract (an industrial flavour enhancer). These go beyond basic culinary ingredients and indicate an industrial formulation.
Other breakfast cereals & bars Nomi has checked — these ones aren't ultra-processed.
Weetabix, Crunchy Bran
Weetabix
Not UPF
Low Sugar Granola, Wholegrain Oats, Almonds & Seeds
Eat Natural
Not UPF
Cacao & Orange Oat Bars
Deliciously Ella
Not UPF
Peanut Butter Oat Bar
Deliciously Ella
Not UPF
Tesco Free From Red Berry Granola 350g
Tesco
Not UPF
Almond, Apple & Raisin Granola
deliciously ella
Not UPF
Scott's Old Fashioned Porridge 1Kg
Scott’s
Not UPF
Fruit, Nut and Seed Muesli
Sainsbury's
Not UPF
Scottish porridge oats
SO
Not UPF
So Simple Original Family Pack Porridge
Quaker
Not UPF
Yes — this product is ultra-processed, so it counts as a UPF (ultra-processed food). The product is classified as ultra-processed because it contains several industrial additives and ingredients characteristic of NOVA group 4, including: pectin (gelling agent), lecithins (emulsifier), added flavouring/aroma, and malt extract (an industrial flavour enhancer). These go beyond basic culinary ingredients and indicate an industrial formulation.
Nomi flags one ingredient in this product as an ultra-processed marker: flavoring. See the full ingredient breakdown above for what each one is.
Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.
Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.
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Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.