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Yes — Crunchy Oats & Dark Chocolate is ultra-processed.
The product is classified as ultra-processed because it contains industrial additives and processed ingredients such as emulsifiers (soy lecithin, sunflower lecithin) and natural flavouring / natural vanilla flavouring. These are extracted, isolated additives used to modify texture and flavour, which fits the NOVA definition of ultra-processed foods. Other ingredients like sugar are basic foods and do not affect the UPF classification, but the presence of emulsifiers and flavourings is sufficient for a UPF designation.
Other breakfast cereals & bars Nomi has checked — these ones aren't ultra-processed.
Shredded Wheat
Nestlé
Not UPF
Simply porridge oats
Lidl
Not UPF
Raisin Wheats
Kellogg's
Not UPF
Scottish Oats
Tesco
Not UPF
Ready brek original
Ready brek
Not UPF
Swiss Style Muesli
Alpen
Not UPF
Weetabix, Crunchy Bran
Weetabix
Not UPF
Low Sugar Granola, Wholegrain Oats, Almonds & Seeds
Eat Natural
Not UPF
Cacao & Orange Oat Bars
Deliciously Ella
Not UPF
Peanut Butter Oat Bar
Deliciously Ella
Not UPF
Yes — Crunchy Oats & Dark Chocolate by Nature Valley is ultra-processed, so it counts as a UPF (ultra-processed food). The product is classified as ultra-processed because it contains industrial additives and processed ingredients such as emulsifiers (soy lecithin, sunflower lecithin) and natural flavouring / natural vanilla flavouring. These are extracted, isolated additives used to modify texture and flavour, which fits the NOVA definition of ultra-processed foods. Other ingredients like sugar are basic foods and do not affect the UPF classification, but the presence of emulsifiers and flavourings is sufficient for a UPF designation.
Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.
Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.
This page was shared from Nomi, the free app that tells you instantly whether any food is ultra-processed.
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Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.