Yes — Crunchy Peanut Butter is ultra-processed.
The product is classified as ultra-processed because it contains emulsifier (sunflower lecithin), which is an industrial additive, and also refined sugar. According to NOVA, the presence of such additives makes a food ultra-processed.
Other breakfast cereals & bars Nomi has checked — these ones aren't ultra-processed.
Lizis original granola nuts and seeds
Not UPF
Bitesize shredded wheat
Nestlé
Not UPF
Muesli
Alpen
Not UPF
original shredded wheat
Nestlé, Nestlé UK Ltd
Not UPF
Oat so Simple Original
Quaker, Quaker Oats
Not UPF
Simply Delicious Muesli
Dorset Cereals
Not UPF
Nutty Granola
Deliciously Ella
Not UPF
Alpenmüsli The Original Swiss Style
Weetabix
Not UPF
Muesli bio 36% fruits, noix & graines
Jordans
Not UPF
Céréales All Bran Kellogg's Fibre Plus
Kellogg's
Not UPF
Yes — Crunchy Peanut Butter by Nature Valley is ultra-processed, so it counts as a UPF (ultra-processed food). The product is classified as ultra-processed because it contains emulsifier (sunflower lecithin), which is an industrial additive, and also refined sugar. According to NOVA, the presence of such additives makes a food ultra-processed.
Nomi flags one ingredient in Crunchy Peanut Butter as an ultra-processed marker: sunflower lecithin. See the full ingredient breakdown above for what each one is.
Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.
Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.
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Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.