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Yes — Nature Valley Crunchy Variety Pack is ultra-processed.
The product contains several ultra-processed ingredients/additives according to NOVA, including: sunflower lecithin and soy lecithin (emulsifiers), natural vanilla aroma and natural aroma (flavourings). These industrial additives make the overall product ultra-processed, even though many other ingredients (whole oats, sugar, sunflower oil, honey, salt, molasses, dark chocolate components, maple syrup) are not UPF on their own.
Other breakfast cereals & bars Nomi has checked — these ones aren't ultra-processed.
SUPER SMOOTH PORRIDGE
TESCO
Not UPF
quaker original
Quaker
Not UPF
Penne Rigate Nudeln
Combino
Not UPF
Plain Wheats
Kellogg's
Not UPF
Low Sugar Grain-free granola
The Paleo Foods Co
Not UPF
Bitesize Wheat Shreds
Harvest Morn
Not UPF
Oats
Mornflake
Not UPF
organic fruits & seeds muesli
alara
Not UPF
Pecan & Almond Grain-Free Granola
The Paleo Foods Co.
Not UPF
Bitesize shredded wheat
Nestlé
Not UPF
Yes — Nature Valley Crunchy Variety Pack by Nature Valley is ultra-processed, so it counts as a UPF (ultra-processed food). The product contains several ultra-processed ingredients/additives according to NOVA, including: sunflower lecithin and soy lecithin (emulsifiers), natural vanilla aroma and natural aroma (flavourings). These industrial additives make the overall product ultra-processed, even though many other ingredients (whole oats, sugar, sunflower oil, honey, salt, molasses, dark chocolate components, maple syrup) are not UPF on their own.
Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.
Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.
This page was shared from Nomi, the free app that tells you instantly whether any food is ultra-processed.
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Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.