Yes — Fibre One 90 -Chocolate Fudge Brownies is ultra-processed.
Classified as ultra-processed because it contains multiple industrial additives and ingredients, including fructose (isolated sugar), humectant (glycerol), flavourings, thickeners (locust bean gum, xanthan gum), and emulsifiers (lecithins). These are characteristic of NOVA Group 4 ultra-processed foods.
Similar products that aren't ultra-processed — swap and keep the flavour.
Other puddings & desserts Nomi has checked — these ones aren't ultra-processed.
Haagen Dazs Vanilla Ice Cream
Häagen-Dazs
Not UPF
Rice Pudding
Tesco
Not UPF
Cinnamon knots
Waitrose
Not UPF
Valencia Orange Juice Lollies
Tesco
Not UPF
Vanilla Collection
Häagen-Dazs
Not UPF
Colombian coffee ice cream
Waitrose
Not UPF
Peach Slices
Freshona, Lidl
Not UPF
Rice Pudding
The Dessert Menu
Not UPF
Cookie Dough (Special Edition)
Booja-Booja
Not UPF
Yes — Fibre One 90 -Chocolate Fudge Brownies by General Mills is ultra-processed, so it counts as a UPF (ultra-processed food). Classified as ultra-processed because it contains multiple industrial additives and ingredients, including fructose (isolated sugar), humectant (glycerol), flavourings, thickeners (locust bean gum, xanthan gum), and emulsifiers (lecithins). These are characteristic of NOVA Group 4 ultra-processed foods.
Nomi flags 3 ingredients in Fibre One 90 -Chocolate Fudge Brownies as ultra-processed markers: oligofructose, vegetable fats (palm, shea), flavourings. See the full ingredient breakdown above for what each one is.
Nomi has reviewed similar products that are not ultra-processed, including Choc Brownie Natural Protein Bar by TRIBE. See the healthier alternatives above for details.
Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.
Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.
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Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.