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Yes — Nature Valley Crunchy Variety Pack is ultra-processed.
The product is classified as ultra-processed because it contains the emulsifier lecithins, which is an industrial additive used to modify texture and stability. According to the NOVA system, the presence of such additives places a food in the ultra-processed category, even though the base ingredients (whole oats, sugar, vegetable oils, honey, molasses, salt, baking soda) are minimally processed or basic culinary ingredients.
Similar products that aren't ultra-processed — swap and keep the flavour.
Other breakfast cereals & bars Nomi has checked — these ones aren't ultra-processed.
Muesli
Alpen
Not UPF
original shredded wheat
Nestlé, Nestlé UK Ltd
Not UPF
Oat so Simple Original
Quaker, Quaker Oats
Not UPF
Simply Delicious Muesli
Dorset Cereals
Not UPF
Nutty Granola
Deliciously Ella
Not UPF
Alpenmüsli The Original Swiss Style
Weetabix
Not UPF
Muesli bio 36% fruits, noix & graines
Jordans
Not UPF
Céréales All Bran Kellogg's Fibre Plus
Kellogg's
Not UPF
Grape-Nuts
Post
Not UPF
Low Sugar Granola Original
Crownfield
Not UPF
Yes — Nature Valley Crunchy Variety Pack by Nature Valley is ultra-processed, so it counts as a UPF (ultra-processed food). The product is classified as ultra-processed because it contains the emulsifier lecithins, which is an industrial additive used to modify texture and stability. According to the NOVA system, the presence of such additives places a food in the ultra-processed category, even though the base ingredients (whole oats, sugar, vegetable oils, honey, molasses, salt, baking soda) are minimally processed or basic culinary ingredients.
Nomi has reviewed similar products that are not ultra-processed, including Apple & Raisin Oat Bars by deliciously ella, Peanut Butter Oat Bars by Deliciously Ella, Apple & Cinnamon Peanut Butter Stuffed Oat Bar by Pip & Nut. See the healthier alternatives above for details.
Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.
Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.
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Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.