Yes — Protein Peanut & Chocolate Cereal Bar is ultra-processed.
The product is ultra-processed. The ingredient list is valid and contains several industrial ingredients/additives that qualify it as UPF under NOVA: root extract of chicory, isolated protein of soya, chocolate pieces containing emulsifier soy lecithin, refined palm vegetable fat, fructose, glucose syrup, humectant glycerol, added emulsifiers (lecithins), natural flavours, and maltodextrin. Any one of these would be sufficient to classify it as UPF; together they clearly indicate an ultra-processed product.
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Yes — Protein Peanut & Chocolate Cereal Bar by Nature valley is ultra-processed, so it counts as a UPF (ultra-processed food). The product is ultra-processed. The ingredient list is valid and contains several industrial ingredients/additives that qualify it as UPF under NOVA: root extract of chicory, isolated protein of soya, chocolate pieces containing emulsifier soy lecithin, refined palm vegetable fat, fructose, glucose syrup, humectant glycerol, added emulsifiers (lecithins), natural flavours, and maltodextrin. Any one of these would be sufficient to classify it as UPF; together they clearly indicate an ultra-processed product.
Nomi flags 10 ingredients in Protein Peanut & Chocolate Cereal Bar as ultra-processed markers: chicory root extract, soy protein isolate, pieces of chocolate (8%) (sugar, cocoa paste, cocoa butter, emulsifier soy lecithin), palm vegetable fat (palm oil), glucose syrup, peanut butter (2%), glycerol (glycerin), lecithin (sunflower and soybean), natural flavours, maltodextrin. See the full ingredient breakdown above for what each one is.
Nomi has reviewed similar products that are not ultra-processed, including Choc Brownie Natural Protein Bar by TRIBE. See the healthier alternatives above for details.
Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.
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Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.