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KitKat Crunchy Cereal by KitKat
KitKat

KitKat Crunchy Cereal

Barcode 8445290740854
Scanned  21  times by Nomi users
Ultra-Processed Food (UPF)

Yes — KitKat Crunchy Cereal is ultra-processed.

The product contains multiple ultra-processed ingredients according to NOVA, including dextrose, palm oil, glucose syrup, barley malt extract, flavourings, and the emulsifier lecithin. These industrially processed sugars, refined oils, flavourings, and emulsifiers classify the product as ultra-processed.

Ingredients

6 ultra-processed markers
  • OK
    whole grain wheat (31,4%)
  • OK
    maize semolina
    Coarse flour milled from corn (maize), used as a staple ingredient in dishes like polenta and pasta base.
  • OK
    sugar
    Granulated sugar derived from sugarcane or sugar beets; a basic, single-ingredient sweetener.
  • UPF
    dextrose
    A simple sugar derived from glucose. Commonly used as a sweetener and source of quick energy in foods.
  • UPF
    palm oil
    A widely used edible oil pressed from the fruit of oil palms; a basic culinary oil but highly processed in many commercial products.
  • OK
    wheat flour
    Finely ground cereal flour from wheat; a fundamental baking ingredient.
  • OK
    cocoa powdert (5,4%)
  • UPF
    glucose syrup
    A processed syrup made from starch (usually corn) consisting mainly of glucose; commonly used as a sweetener and thickener.
  • OK
    wheat starch
    Starch extracted from wheat grain, used as a thickener, filler, or texture modifier in foods.
  • OK
    Skimmed Milk Powder
    Skimmed milk powder is made by removing water from pasteurized skim milk.
  • OK
    sunflower oil
    A neutral-tasting culinary oil pressed from sunflower seeds, rich in unsaturated fats and commonly used for frying and dressings.
  • OK
    calcium carbonate
    A basic inorganic calcium salt used as a nutrition supplement and anticaking agent in foods.
  • UPF
    Barley Malt Extract
    Barley malt extract is a sweetener made from malted barley grains.
  • OK
    fat-reduced cocoa powdert
  • UPF
    flavourings
    Flavourings are additives that are used to enhance or impart flavor to food products. They are considered ultra-processed as they are synthetic or natural substances that are typically extracted, isolated, or synthesized for their flavor properties.
  • OK
    cocoa butter
    A fat extracted from cocoa beans, used in chocolate, cosmetics, and baking as a fat component.
  • OK
    salt
    Common mineral compound (sodium chloride) used as a seasoning and preservative across cuisines.
  • OK
    cocoa masst
  • OK
    emulsifier: lecithin
  • OK
    whey powder
    Dairy-derived protein powder from whey, commonly used in supplements and baked goods.
  • OK
    milk fat
    Dairy fat from milk, a basic culinary fat used in dairy products and cooking.
  • UPF
    tocopherols (vitamin e)
    A group of vitamin E compounds used as antioxidants to prevent oxidation and extend shelf life in foods.
  • OK
    iron
    Essential mineral used as a nutrient or fortifying ingredient in foods.
  • OK
    niacin
    Vitamin B3 (niacin) is a water-soluble B vitamin essential for energy metabolism and nervous system function. It is commonly used as a dietary supplement and fortifying agent in foods and supplements.
  • OK
    b5
  • OK
    vitamin b6
    A water-soluble vitamin (pyridoxine) involved in amino acid metabolism and neurotransmitter synthesis.
  • OK
    b2
  • OK
    b9

Swap it for something less processed

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Common questions about KitKat Crunchy Cereal

Is KitKat Crunchy Cereal ultra-processed?

Yes — KitKat Crunchy Cereal by KitKat is ultra-processed, so it counts as a UPF (ultra-processed food). The product contains multiple ultra-processed ingredients according to NOVA, including dextrose, palm oil, glucose syrup, barley malt extract, flavourings, and the emulsifier lecithin. These industrially processed sugars, refined oils, flavourings, and emulsifiers classify the product as ultra-processed.

Which ingredients in KitKat Crunchy Cereal are ultra-processed?

Nomi flags 6 ingredients in KitKat Crunchy Cereal as ultra-processed markers: dextrose, palm oil, glucose syrup, Barley Malt Extract, flavourings, tocopherols (vitamin e). See the full ingredient breakdown above for what each one is.

What does "ultra-processed" (UPF) mean?

Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.

How can I check whether other foods are ultra-processed?

Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.

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Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.

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