Heinz

Seriously good vegan mayo

Barcode 8715700123691

Scanned 115 times by Nomi users

Yes — Seriously good vegan mayo is ultra-processed.

This product is ultra-processed because it contains faba bean protein, a pre-identified UPF ingredient and an isolated industrial protein ingredient. The starch and plant fibre are also extracted ingredients used to formulate the product, but faba bean protein is sufficient to classify it as UPF. Rapeseed oil, sugar, salt, mustard, vinegar, lemon juice, and water are not, by themselves, sufficient for a UPF classification.

Ingredients

1 ultra-processed marker

OK

rapeseed oil

A basic culinary oil pressed from rapeseeds (Brassica napus). Used for frying, baking, and dressings. Neutral flavor.
OK

water

Essential base ingredient for countless foods and beverages; serves as solvent and texture modifier.
OK

mustard

Seeds and/or prepared mustard used as a spice or condiment; a basic spice/condiment ingredient in cooking.
OK

spirit vinegar

A clear, distilled vinegar typically made from fermented alcohol (ethanol) and used for pickling, flavoring, and preservation.
OK

sugar

Granulated sugar derived from sugarcane or sugar beets; a basic, single-ingredient sweetener.
OK

starch

Powdered carbohydrate obtained from plants (e.g., corn, potato, tapioca); thickening agent and energy source in foods.
OK

salt

Common mineral compound (sodium chloride) used as a seasoning and preservative across cuisines.
OK

plant fiber (corn, flaxseed)

A dietary fibre ingredient derived from plant sources (corn and flaxseed). Generally considered a basic food component used for texture and fiber; not an ultra-processed ingredient when used in whole or minimally processed form.
OK

lemon juice from concentrate

Lemon juice that has been concentrated and often reconstituted for liquid use in cooking and beverages.
UPF

faba bean protein

Protein ingredient derived from faba beans (broad beans), typically produced as a protein isolate or concentrate for use in foods. This is a processed, industrially produced protein ingredient and is considered ultra-processed due to its isolation and refinement.

Healthier alternatives

Reviewed by Nomi

Similar products that aren't ultra-processed — swap and keep the flavour.

Hunter and Gather 100% olive oil egg free mayo classic

Hunter and Gather

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Common questions about Seriously good vegan mayo

Is Seriously good vegan mayo ultra-processed?

Yes — Seriously good vegan mayo by Heinz is ultra-processed, so it counts as a UPF (ultra-processed food). This product is ultra-processed because it contains faba bean protein, a pre-identified UPF ingredient and an isolated industrial protein ingredient. The starch and plant fibre are also extracted ingredients used to formulate the product, but faba bean protein is sufficient to classify it as UPF. Rapeseed oil, sugar, salt, mustard, vinegar, lemon juice, and water are not, by themselves, sufficient for a UPF classification.

Which ingredients in Seriously good vegan mayo are ultra-processed?

Nomi flags one ingredient in Seriously good vegan mayo as an ultra-processed marker: faba bean protein. See the full ingredient breakdown above for what each one is.

What are healthier alternatives to Seriously good vegan mayo?

Nomi has reviewed similar products that are not ultra-processed, including Vegan Mayo by Dr. Will's, Hunter and Gather 100% olive oil egg free mayo classic by Hunter and Gather. See the healthier alternatives above for details.

What does "ultra-processed" (UPF) mean?

Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.

How can I check whether other foods are ultra-processed?

Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.

Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.