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Yes — what the Cluck is ultra-processed.
A highly processed meat alternative; not ideal for everyday eating.
This soy-based chicken-style substitute is classified as ultra-processed because it contains flavourings and natural flavouring, which are industrial flavouring additives under the NOVA classification guidance. The product is also a ready-to-eat processed meat-style alternative, reinforcing the UPF classification. Other ingredients, such as soy protein, sunflower oil, salt, acidity regulators, lactic acid, citric acid, and vitamin B12, do not independently determine the classification.
Other meat alternatives Nomi has checked — these ones aren't ultra-processed.
Green cuisine Veggie Quarter Pounders
Birds Eye
Not UPF
Original Tempeh
Plant Power
Not UPF
Vegetable burgers
Plant Menu Aldi
Not UPF
organic original tofu
Clearspot,Ventuno
Not UPF
Organic Nut Roast
Clive's
Not UPF
Vegetable quarter pounders
Sainsburys
Not UPF
ASDA Plant Based 4 Vegan Spicy Bean Burgers
Asda
Not UPF
falafel
Waitrose
Not UPF
Tofu Brat- und Grillwurst
Taifun
Not UPF
Super Firm Smoked Tofu
Sainsburys
Not UPF
Yes — what the Cluck by Unilever is ultra-processed, so it counts as a UPF (ultra-processed food). This soy-based chicken-style substitute is classified as ultra-processed because it contains flavourings and natural flavouring, which are industrial flavouring additives under the NOVA classification guidance. The product is also a ready-to-eat processed meat-style alternative, reinforcing the UPF classification. Other ingredients, such as soy protein, sunflower oil, salt, acidity regulators, lactic acid, citric acid, and vitamin B12, do not independently determine the classification.
Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.
Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.
This page was shared from Nomi, the free app that tells you instantly whether any food is ultra-processed.
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Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.