Unilever

what the Cluck

Barcode 8720182930231

Yes — what the Cluck is ultra-processed.

The product is classified as ultra-processed because it contains several industrial additives and flavorings. Specifically, it includes "flavourings" and "natural flavouring," which are industrially produced flavor compounds, as well as acidity regulators (potassium acetates) and added acids (lactic acid, citric acid). According to the NOVA classification, the presence of such industrial formulations and additives makes the product ultra-processed.

Ingredients

2 ultra-processed markers

OK

(water, soy protein)
OK

sunflower oil

A neutral-tasting culinary oil pressed from sunflower seeds, rich in unsaturated fats and commonly used for frying and dressings.
UPF

flavourings

Flavourings are additives that are used to enhance or impart flavor to food products. They are considered ultra-processed as they are synthetic or natural substances that are typically extracted, isolated, or synthesized for their flavor properties.
OK

acidity regulators (potassium acetates)
UPF

natural flavouring

A generic flavoring ingredient derived from natural sources used to impart aroma or taste; may include essential oils or extracts.
OK

iodised salt

Table salt fortified with iodine (potassium iodate) for dietary iodine intake.
OK

acids (lactic acid, citric acid)
OK

vitamin b12. may contain wheat
OK

rye

A cereal grain from the game of rye (Secale cereale); used for breads, crackers, and cereals.
OK

barley

A whole grain used in cooking and brewing; a basic cereal ingredient.
OK

oat and egg. *prepared to a vegan recipe but not suitable for egg allergy sufferers

Swap it for something less processed

See all Meat Alternatives →

Other meat alternatives Nomi has checked — these ones aren't ultra-processed.

Common questions about what the Cluck

Is what the Cluck ultra-processed?

Yes — what the Cluck by Unilever is ultra-processed, so it counts as a UPF (ultra-processed food). The product is classified as ultra-processed because it contains several industrial additives and flavorings. Specifically, it includes "flavourings" and "natural flavouring," which are industrially produced flavor compounds, as well as acidity regulators (potassium acetates) and added acids (lactic acid, citric acid). According to the NOVA classification, the presence of such industrial formulations and additives makes the product ultra-processed.

Which ingredients in what the Cluck are ultra-processed?

Nomi flags 2 ingredients in what the Cluck as ultra-processed markers: flavourings, natural flavouring. See the full ingredient breakdown above for what each one is.

What does "ultra-processed" (UPF) mean?

Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.

How can I check whether other foods are ultra-processed?

Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.

Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.