M&S

Madagascan Vanilla Custard

Barcode 00151917

Scanned 24 times by Nomi users

No — Madagascan Vanilla Custard is not ultra-processed.

The ingredient list is composed entirely of basic culinary ingredients (milk, cream, sugar, egg yolks, cornstarch, skim milk powder, vanilla extract, vanilla seeds) and water, with no industrial additives, refined syrups, emulsifiers, thickeners beyond basic starch, artificial sweeteners, or flavor enhancers. According to the provided NOVA-based rules, this would not be classified as an ultra-processed food.

Ingredients

No ultra-processed markers

OK

milk from anglo-norman cow breeds (41%)

Milk from cattle of Anglo-Norman breeds, likely a dairy milk product used as an ingredient.
OK

whipping cream (milk) (34%)

Cream used for whipping, dairy product with 34% fat.
OK

sugar

A basic, single-ingredient sweetener derived from sugarcane or sugar beet.
OK

water

A clear, tasteless liquid essential for life; widely used as a primary cooking and beverage ingredient.
OK

pasteurized free-range chicken egg yolks

Egg yolks from free-range chickens that have been pasteurized.
OK

cornstarch

A basic, single-ingredient starch used as a thickener.
OK

skimmed milk powder

A dry dairy product made by removing water from pasteurized skim milk; used as an ingredient to add dairy solids and flavour.
OK

bourbon vanilla extract

A flavoring made by soaking vanilla beans in alcohol to extract the vanilla flavor and aroma. Common culinary extract used in baking and desserts.
OK

vanilla bean seeds

Small, dark seeds scraped from the vanilla pods; highly aromatic, used to flavor and to add visual specks in foods.

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Common questions about Madagascan Vanilla Custard

Is Madagascan Vanilla Custard ultra-processed?

No — Madagascan Vanilla Custard by M&S is not ultra-processed, so it is not a UPF (ultra-processed food). The ingredient list is composed entirely of basic culinary ingredients (milk, cream, sugar, egg yolks, cornstarch, skim milk powder, vanilla extract, vanilla seeds) and water, with no industrial additives, refined syrups, emulsifiers, thickeners beyond basic starch, artificial sweeteners, or flavor enhancers. According to the provided NOVA-based rules, this would not be classified as an ultra-processed food.

What does "ultra-processed" (UPF) mean?

Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.

How can I check whether other foods are ultra-processed?

Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.

Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.