Sainsbury's, By sainsbury's

Fruity Muesli

Barcode 00227520

Scanned 6 times by Nomi users

No — Fruity Muesli is not ultra-processed.

The product contains oats, dried fruits, seeds, sunflower oil, rice flour, and sugar. These are basic or minimally processed ingredients with no industrial additives such as emulsifiers, artificial sweeteners, flavor enhancers, or industrial sugar syrups. Therefore, it is not classified as ultra-processed (UPF) according to the NOVA criteria provided.

Ingredients

No ultra-processed markers

OK

gluten free oats

Gluten-free oats, typically used in cereals, baking, or granola. Shows 41% oats in the ingredient list.
OK

raisins (22%) (raisins)
OK

sunflower oil

A neutral-tasting culinary oil pressed from sunflower seeds, rich in unsaturated fats and commonly used for frying and dressings.
OK

dates (13%) (dates, rice flour)
OK

sweetened dried cranberries (10%) (cranberries, sugar, sunflower oil)
OK

sunflower seeds

Toasted or raw sunflower seeds; a common snack ingredient and topping with a mild, nutty taste.
OK

pumpkin seeds (5%)

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Common questions about Fruity Muesli

Is Fruity Muesli ultra-processed?

No — Fruity Muesli by Sainsbury's, By sainsbury's is not ultra-processed, so it is not a UPF (ultra-processed food). The product contains oats, dried fruits, seeds, sunflower oil, rice flour, and sugar. These are basic or minimally processed ingredients with no industrial additives such as emulsifiers, artificial sweeteners, flavor enhancers, or industrial sugar syrups. Therefore, it is not classified as ultra-processed (UPF) according to the NOVA criteria provided.

What does "ultra-processed" (UPF) mean?

Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.

How can I check whether other foods are ultra-processed?

Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.

Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.