Yes — Simply Granola is ultra-processed.
This product is ultra-processed because it contains palm oil (a highly processed refined oil), sugar syrup powder (an industrially processed sugar ingredient), and flavouring (an industrial flavouring additive). The presence of any such industrial additives or refined oils is sufficient to classify it as UPF under NOVA.
Other breakfast cereals & bars Nomi has checked — these ones aren't ultra-processed.
Super smooth porridge imp
Ready break, Weetabix
Not UPF
Cocoa Alpha Bites
BEAR
Not UPF
Shredded Wheat
Nestlé
Not UPF
Simply porridge oats
Lidl
Not UPF
Raisin Wheats
Kellogg's
Not UPF
Scottish Oats
Tesco
Not UPF
Ready brek original
Ready brek
Not UPF
Swiss Style Muesli
Alpen
Not UPF
Weetabix, Crunchy Bran
Weetabix
Not UPF
Low Sugar Granola, Wholegrain Oats, Almonds & Seeds
Eat Natural
Not UPF
Yes — Simply Granola by Sainsbury's is ultra-processed, so it counts as a UPF (ultra-processed food). This product is ultra-processed because it contains palm oil (a highly processed refined oil), sugar syrup powder (an industrially processed sugar ingredient), and flavouring (an industrial flavouring additive). The presence of any such industrial additives or refined oils is sufficient to classify it as UPF under NOVA.
Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.
Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.
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Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.