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Super Seeded by M&S Food
M&S Food

Super Seeded

Barcode 00642118
Scanned  76  times by Nomi users
Ultra-Processed Food (UPF)

Yes — Super Seeded is ultra-processed.

The product is classified as ultra-processed because it contains palm oil, which is a highly processed refined oil pre-identified as a UPF ingredient. Other indicators of ultra-processing include malted barley flour (an industrial flavor enhancer) and added flour treatment agent (ascorbic acid used as a dough improver).

Ingredients

1 ultra-processed marker
  • OK
    wheat flour (contains gluten)
    Ground wheat flour; contains gluten. Includes added minerals/vitamins as part of enrichment.
  • OK
    water
    Essential base ingredient for countless foods and beverages; serves as solvent and texture modifier.
  • OK
    mixed seeds (19%) (sunflower, poppy seeds,d . seeds, millet seeds, golden linseed, brown linseed)
  • OK
    pumpkin seeds
    Edible seeds of pumpkins, rich in healthy fats, protein, and minerals; commonly used roasted or as a topping or ingredient in baking.
  • OK
    yeast (yeast, vitamin d yeast) fermented wheatflour (contains gluten)
  • UPF
    palm oil
    A widely used edible oil pressed from the fruit of oil palms; a basic culinary oil but highly processed in many commercial products.
  • OK
    soy flour
    A basic single-ingredient flour made from soybeans, used as a gluten-free flour option with high protein content.
  • OK
    salt
    Common mineral compound (sodium chloride) used as a seasoning and preservative across cuisines.
  • OK
    sugar
    Granulated sugar derived from sugarcane or sugar beets; a basic, single-ingredient sweetener.
  • OK
    malted barley flour
    Flour made from barley malted to improve fermentation; contains gluten.
  • OK
    wheat gluten
    Gluten from wheat; a protein complex used as a food ingredient to provide elasticity and structure in doughs and meat substitutes (e.g., seitan).
  • OK
    rapeseed oil
    A basic culinary oil pressed from rapeseeds (Brassica napus). Used for frying, baking, and dressings. Neutral flavor.
  • OK
    caramelised sugar
    A sugar that has been heated to develop a caramel flavor and color; essentially a processed form of sugar.
  • OK
    ascorbic acid (vitamin c) used as flour treatment agent
    Ascorbic acid added to flour as a processing agent to improve dough strength and flour performance; commonly used as a bakery additive.

Healthier alternatives

Reviewed by Nomi

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Common questions about Super Seeded

Is Super Seeded ultra-processed?

Yes — Super Seeded by M&S Food is ultra-processed, so it counts as a UPF (ultra-processed food). The product is classified as ultra-processed because it contains palm oil, which is a highly processed refined oil pre-identified as a UPF ingredient. Other indicators of ultra-processing include malted barley flour (an industrial flavor enhancer) and added flour treatment agent (ascorbic acid used as a dough improver).

Which ingredients in Super Seeded are ultra-processed?

Nomi flags one ingredient in Super Seeded as an ultra-processed marker: palm oil. See the full ingredient breakdown above for what each one is.

What are healthier alternatives to Super Seeded?

Nomi has reviewed similar products that are not ultra-processed, including SLICED WHITE SOURDOUGH BREAD WITH GRAINS & SEEDS by JASONS SOURDOUGH, seven seeds and grains sourdough by Bertinet Bakery, Hand Finished Oat, Sunflower & Pumpkin Loaf by Coop Irresistible. See the healthier alternatives above for details.

What does "ultra-processed" (UPF) mean?

Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.

How can I check whether other foods are ultra-processed?

Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.

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Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.

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