Yes — Super Seeded is ultra-processed.
The product is classified as ultra-processed because it contains palm oil, which is a highly processed refined oil pre-identified as a UPF ingredient. Other indicators of ultra-processing include malted barley flour (an industrial flavor enhancer) and added flour treatment agent (ascorbic acid used as a dough improver).
Similar products that aren't ultra-processed — swap and keep the flavour.
Other drinks Nomi has checked — these ones aren't ultra-processed.
Crunchy almond granola
Rude health
Not UPF
Self raising flour
Aldi, The Pantry
Not UPF
Tagliatelle Pasta
Tesco
Not UPF
No Added Sugar Simply Nutty Muesli
Asda Bowls Of Goodness
Not UPF
Wholewheat Penne
Tesco
Not UPF
Baguettes
Bake at home
Not UPF
Self Raising Flour
Belbake
Not UPF
Strawberry Granola
Tesco
Not UPF
Plain Flour
Tesco
Not UPF
nairn's porridge
Nairn's
Not UPF
Yes — Super Seeded by M&S Food is ultra-processed, so it counts as a UPF (ultra-processed food). The product is classified as ultra-processed because it contains palm oil, which is a highly processed refined oil pre-identified as a UPF ingredient. Other indicators of ultra-processing include malted barley flour (an industrial flavor enhancer) and added flour treatment agent (ascorbic acid used as a dough improver).
Nomi flags one ingredient in Super Seeded as an ultra-processed marker: palm oil. See the full ingredient breakdown above for what each one is.
Nomi has reviewed similar products that are not ultra-processed, including SLICED WHITE SOURDOUGH BREAD WITH GRAINS & SEEDS by JASONS SOURDOUGH, seven seeds and grains sourdough by Bertinet Bakery, Hand Finished Oat, Sunflower & Pumpkin Loaf by Coop Irresistible. See the healthier alternatives above for details.
Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.
Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.
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Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.