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Yes — custard is ultra-processed.
The product is classified as ultra-processed because it contains several industrial ingredients/additives: modified starch (an industrially processed thickener), palm oil (a highly refined oil), and natural flavouring (an industrial flavouring). These go beyond basic culinary ingredients according to NOVA and make the custard an ultra-processed food, even though it is largely based on milk and sugar.
Other puddings & desserts Nomi has checked — these ones aren't ultra-processed.
Rice Pudding
Ambrosia
Not UPF
Stockwell Rice Pudding
Stockwell
Not UPF
Strawberry Mousse
Bonne Maman
Not UPF
Crème Caramel
Bonne Maman
Not UPF
Madagascan Vanilla Ice Cream
Morrisons,the Best
Not UPF
Rice Pudding
Belbake
Not UPF
Clementine Mousse
Bonne Maman
Not UPF
Coconut lolly
Sainsburys
Not UPF
Madagascan vanilla luxury ice cream
Marks & Spencer
Not UPF
4 All Butter Sultana Scones
Waitrose
Not UPF
Yes — custard by Ambrosia is ultra-processed, so it counts as a UPF (ultra-processed food). The product is classified as ultra-processed because it contains several industrial ingredients/additives: modified starch (an industrially processed thickener), palm oil (a highly refined oil), and natural flavouring (an industrial flavouring). These go beyond basic culinary ingredients according to NOVA and make the custard an ultra-processed food, even though it is largely based on milk and sugar.
Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.
Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.
This page was shared from Nomi, the free app that tells you instantly whether any food is ultra-processed.
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Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.