Sainsbury's

Fruity muesli

Barcode 01817966

Scanned 37 times by Nomi users

No — Fruity muesli is not ultra-processed.

All ingredients are minimally processed foods (grains and dried fruits). The only additive is sulphur dioxide as a preservative for dried fruit, which is permitted in non-ultra-processed foods under NOVA. There are no industrial formulations such as refined syrups, artificial sweeteners, emulsifiers, flavorings, or modified oils.

Ingredients

1 ultra-processed marker

OK

our ingredients wholegrain oat flakes (21%)
OK

sultanas (16%)
OK

toasted wheat flakes (15%)
OK

raisins

Dried grapes, a natural fruit ingredient used for sweetness and texture.
OK

wholegrain wheat flakes (9%) chopped dates (9%) (dates)
OK

rice flour

A finely milled flour from milled rice, commonly used as a gluten-free thickener or flour substitute in baking and cooking.
OK

diced apricot (790) (apricot)
UPF

preservative: sulfur dioxide

A chemical preservative used to prevent browning and extend shelf life in foods such as dried fruits; it is an additive rather than a standalone ingredient.
OK

barley flakes (5%)
OK

golden raisins (2%) (raisins, sunflower oil)
OK

dried apple

Dried fruit (apples) with 1% added apple content, typically dried to reduce moisture for preservation; a simple, minimally processed fruit product.

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Common questions about Fruity muesli

Is Fruity muesli ultra-processed?

No — Fruity muesli by Sainsbury's is not ultra-processed, so it is not a UPF (ultra-processed food). All ingredients are minimally processed foods (grains and dried fruits). The only additive is sulphur dioxide as a preservative for dried fruit, which is permitted in non-ultra-processed foods under NOVA. There are no industrial formulations such as refined syrups, artificial sweeteners, emulsifiers, flavorings, or modified oils.

Which ingredients in Fruity muesli are ultra-processed?

Nomi flags one ingredient in Fruity muesli as an ultra-processed marker: preservative: sulfur dioxide. See the full ingredient breakdown above for what each one is.

What does "ultra-processed" (UPF) mean?

Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.

How can I check whether other foods are ultra-processed?

Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.

Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.