No — Madagascan vanilla luxury ice cream is not ultra-processed.
A simple, traditional ice cream made without ultra-processed additives.
This ice cream is not ultra-processed under the stated NOVA criteria. It consists of basic culinary ingredients: whole milk, cream, demerara sugar, dried skimmed milk, pasteurised egg, vanilla pod, sugar, and vanilla extract. No artificial sweeteners, flavourings, emulsifiers, stabilisers, refined industrial syrups, or highly processed oils are present. Vanilla extract is a traditional cooking extract, and the sugars and dairy ingredients do not by themselves make the product ultra-processed.
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No — Madagascan vanilla luxury ice cream by Marks & Spencer is not ultra-processed, so it is not a UPF (ultra-processed food). This ice cream is not ultra-processed under the stated NOVA criteria. It consists of basic culinary ingredients: whole milk, cream, demerara sugar, dried skimmed milk, pasteurised egg, vanilla pod, sugar, and vanilla extract. No artificial sweeteners, flavourings, emulsifiers, stabilisers, refined industrial syrups, or highly processed oils are present. Vanilla extract is a traditional cooking extract, and the sugars and dairy ingredients do not by themselves make the product ultra-processed.
Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.
Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.
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Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.