Yes — Strawberry Cheesecake Ice Cream is ultra-processed.
Classified as ultra-processed because it contains natural flavourings (industrial flavour additives) and pectins (a gelling agent additive). Under NOVA, the presence of these industrial additives makes the product UPF even though many base ingredients are traditional foods.
Similar products that aren't ultra-processed — swap and keep the flavour.
Other puddings & desserts Nomi has checked — these ones aren't ultra-processed.
Chia Pudding with Creamy Greek Style Yogurt and a Hint of Cinnamon
Marks & Spencer
Not UPF
Organic Lightly Salted Wholegrain Low Fat Rice Cakes
Kallo
Not UPF
NATURAL YOGURT
Milbona Lidl
Not UPF
Kefir Natural Fermented Yogurt
Yeo Valley Organic
Not UPF
5% Greek Yogurt
Fage
Not UPF
Organic Natural Yoghurt
Yeo Valley
Not UPF
Fage Total 0% Yogurt
Fage
Not UPF
Vanilla Ice Cream
Häagen-Dazs
Not UPF
Ambrosia Rice pudding
Ambrosia
Not UPF
Divine Rice Traditional
Rachel's organic
Not UPF
Yes — Strawberry Cheesecake Ice Cream by Häagen-Dazs is ultra-processed, so it counts as a UPF (ultra-processed food). Classified as ultra-processed because it contains natural flavourings (industrial flavour additives) and pectins (a gelling agent additive). Under NOVA, the presence of these industrial additives makes the product UPF even though many base ingredients are traditional foods.
Nomi flags one ingredient in Strawberry Cheesecake Ice Cream as an ultra-processed marker: natural flavourings. See the full ingredient breakdown above for what each one is.
Nomi has reviewed similar products that are not ultra-processed, including Organic Vanilla Ice Cream by Waitrose, Vanilla Ice Cream by Yeo Valley, Haagen Dazs Vanilla Ice Cream by Häagen-Dazs. See the healthier alternatives above for details.
Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.
Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.
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Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.