M&S Food

High Protein White Rolls x4

Barcode 29387960

Yes — High Protein White Rolls x4 is ultra-processed.

This product is ultra-processed because it contains several industrial additives and processed ingredients, including emulsifiers (E471, E472e), palm oil, palm fat, pea protein, and dextrose. These ingredients are characteristic of NOVA ultra-processed foods, as they are used to modify texture, extend shelf life, and enhance structure beyond what is possible with basic culinary ingredients alone.

Ingredients

6 ultra-processed markers

OK

wheat flour (contains gluten)

Ground wheat flour; contains gluten. Includes added minerals/vitamins as part of enrichment.
OK

water

Essential base ingredient for countless foods and beverages; serves as solvent and texture modifier.
OK

wheat protein

Protein derived from wheat; contains gluten. Used as a functional protein supplement or texturizer in foods.
OK

golden flaxseed

Mature seeds of the flax plant, used as a source of fiber and omega-3 fatty acids.
OK

rapeseed oil

A basic culinary oil pressed from rapeseeds (Brassica napus). Used for frying, baking, and dressings. Neutral flavor.
OK

fermented wheat flour (contains gluten)

Fermented wheat flour, a processed ingredient from wheat used to add structure or flavor; contains gluten.
OK

wheat gluten

Gluten from wheat; a protein complex used as a food ingredient to provide elasticity and structure in doughs and meat substitutes (e.g., seitan).
OK

wheat fibre

A cereal-derived dietary fiber from wheat; contains gluten.
OK

salt

Common mineral compound (sodium chloride) used as a seasoning and preservative across cuisines.
OK

yeast

Microorganism used as a leavening agent in baking; may include vitamin D-enriched yeast.
UPF

mono- and diglycerides of fatty acids (e471)

An emulsifier derived from fats that helps blend ingredients and improve texture in baked goods, spreads, and confectionery.
UPF

e472e (esterified mono- and diglycerides of fatty acids)

Food additive in the E472 range, an emulsifier/solubilizer derived from mono- and diglycerides.
OK

yeast protein
UPF

palm oil

A widely used edible oil pressed from the fruit of oil palms; a basic culinary oil but highly processed in many commercial products.
UPF

pea protein

Protein derived from yellow peas, often sold as powder or isolate for texturizing and fortification.
OK

acidity regulator: calcium sulphate
UPF

palm fat

A fat derived from the fruit of oil palm. Often a highly processed vegetable oil used in food production.
UPF

dextrose

A simple sugar derived from glucose. Commonly used as a sweetener and source of quick energy in foods.
OK

ascorbic acid (vitamin c) used as flour treatment agent

Ascorbic acid added to flour as a processing agent to improve dough strength and flour performance; commonly used as a bakery additive.
OK

cornflour

Ground corn starch used as a thickening agent in cooking and baking.

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Common questions about High Protein White Rolls x4

Is High Protein White Rolls x4 ultra-processed?

Yes — High Protein White Rolls x4 by M&S Food is ultra-processed, so it counts as a UPF (ultra-processed food). This product is ultra-processed because it contains several industrial additives and processed ingredients, including emulsifiers (E471, E472e), palm oil, palm fat, pea protein, and dextrose. These ingredients are characteristic of NOVA ultra-processed foods, as they are used to modify texture, extend shelf life, and enhance structure beyond what is possible with basic culinary ingredients alone.

Which ingredients in High Protein White Rolls x4 are ultra-processed?

Nomi flags 6 ingredients in High Protein White Rolls x4 as ultra-processed markers: mono- and diglycerides of fatty acids (e471), e472e (esterified mono- and diglycerides of fatty acids), palm oil, pea protein, palm fat, dextrose. See the full ingredient breakdown above for what each one is.

What does "ultra-processed" (UPF) mean?

Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.

How can I check whether other foods are ultra-processed?

Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.

Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.