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No — Square Wheaten Brown Bread is not ultra-processed.
Great choice! Made with simple, minimally processed ingredients.
This is a minimally processed brown bread made primarily from buttermilk, fortified wheat flour, wheat bran, oat flakes, rapeseed oil, salt, and potassium carbonates as a raising agent. The flour fortification nutrients and basic raising agent do not make it ultra-processed, and rapeseed oil is a basic culinary oil. No industrial sweeteners, flavourings, emulsifiers, refined industrial syrups, or other UPF additives are present.
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No — Square Wheaten Brown Bread by Connell Bakery is not ultra-processed, so it is not a UPF (ultra-processed food). This is a minimally processed brown bread made primarily from buttermilk, fortified wheat flour, wheat bran, oat flakes, rapeseed oil, salt, and potassium carbonates as a raising agent. The flour fortification nutrients and basic raising agent do not make it ultra-processed, and rapeseed oil is a basic culinary oil. No industrial sweeteners, flavourings, emulsifiers, refined industrial syrups, or other UPF additives are present.
Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.
Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.
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Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.