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No — Multigrain Hoops is not ultra-processed.
The product contains only basic cereal flours (gluten‑free oat flour, corn flour, brown rice flour), date syrup as a traditional sweetener, and salt. There are no industrial additives, artificial sweeteners, refined industrial syrups, flavorings, emulsifiers, or other markers of ultra‑processing, so it does not meet the NOVA criteria for an ultra‑processed food.
Other breakfast cereals & bars products Nomi has analysed ingredient by ingredient.
Low Sugar Nuts & Seeds Granola imp
Lizi’s
UPF
original shredded wheat
Nestlé, Nestlé UK Ltd
Not UPF
Oat so Simple Original
Quaker, Quaker Oats
Not UPF
Bran Flakes Malty Crunch
Tesco
UPF
All-Bran Original
Kellogg,Kellogg's
UPF
Corn Flakes
Crownfield, Lidl
UPF
Simply Fruity muesli
Dorset cereals
UPF
Bran Flakes
Kellogg's
UPF
Simply Delicious Muesli
Dorset Cereals
Not UPF
Blueberry Muffin raw fruit & nut bar
nākd
UPF
No — Multigrain Hoops by Marks & Spencer is not ultra-processed, so it is not a UPF (ultra-processed food). The product contains only basic cereal flours (gluten‑free oat flour, corn flour, brown rice flour), date syrup as a traditional sweetener, and salt. There are no industrial additives, artificial sweeteners, refined industrial syrups, flavorings, emulsifiers, or other markers of ultra‑processing, so it does not meet the NOVA criteria for an ultra‑processed food.
Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.
Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.
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Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.