Marks & Spencers, M&S Food Collection

William Pear and Blackberry Yogurt

Barcode 29482948

Yes — William Pear and Blackberry Yogurt is ultra-processed.

Not a great choice for everyday.

This yogurt is classified as ultra-processed because it contains natural flavourings, which are extracted or formulated flavouring additives considered UPF under the NOVA-based criteria. The yogurt, cream, fruit, sugar, cornflour, elderberry juice, cultures, and lemon juice do not independently require a UPF classification here.

Ingredients

1 ultra-processed marker

OK

yogurt (milk)

A fermented dairy product made from milk with lactic acid bacteria cultures. Common as a breakfast or ingredient in dishes.
OK

whipping cream

A dairy cream with about 13% fat, used for whipping and adding richness to desserts and sauces.
OK

william pear

A pear cultivar known for its sweet, juicy flesh and buttery texture when ripe; commonly eaten fresh or used in desserts.
OK

sugar

Granulated sugar derived from sugarcane or sugar beets; a basic, single-ingredient sweetener.
OK

blackberries

A small, dark-purple berry with sweet-tresh flavor, high in antioxidants and commonly eaten fresh or used in jams and desserts.
OK

cornflour

Ground corn starch used as a thickening agent in cooking and baking.
UPF

natural flavourings

Flavorings derived from natural sources used to impart taste or aroma; typically a mix of essential oils, compounds, or extracts.
OK

concentrated elderberry juice with probiotic culture (bifidobacterium)

A concentrated elderberry juice product that includes live probiotic cultures, specifically Bifidobacterium, for potential gut health benefits.
OK

lactococcus cremoris

A lactic acid bacterium used as a starter culture in dairy fermentation.
OK

streptococcus thermophilus

A lactic acid bacterium used in dairy fermentation (e.g., yogurt and cheese starters). It is a traditional, safe food culture that works with other cultures.
OK

lemon juice

The clear, acidic juice extracted from lemons, used for brightness and acidity in foods and drinks.

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Common questions about William Pear and Blackberry Yogurt

Is William Pear and Blackberry Yogurt ultra-processed?

Yes — William Pear and Blackberry Yogurt by Marks & Spencers, M&S Food Collection is ultra-processed, so it counts as a UPF (ultra-processed food). This yogurt is classified as ultra-processed because it contains natural flavourings, which are extracted or formulated flavouring additives considered UPF under the NOVA-based criteria. The yogurt, cream, fruit, sugar, cornflour, elderberry juice, cultures, and lemon juice do not independently require a UPF classification here.

Which ingredients in William Pear and Blackberry Yogurt are ultra-processed?

Nomi flags one ingredient in William Pear and Blackberry Yogurt as an ultra-processed marker: natural flavourings. See the full ingredient breakdown above for what each one is.

What does "ultra-processed" (UPF) mean?

Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.

How can I check whether other foods are ultra-processed?

Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.

Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.