Yes — Nutella is ultra-processed.
The product is ultra-processed because it contains several industrial additives and ingredients characteristic of NOVA group 4, including palm oil (huile de palme, a highly refined oil), emulsifiers (lécithines de soja), and an artificial flavouring (vanilline).
Similar products that aren't ultra-processed — swap and keep the flavour.
Other chocolate & sweets Nomi has checked — these ones aren't ultra-processed.
LIGHT & MILD honey
Rowse
Not UPF
Chilli Jam
Stokes
Not UPF
Clear Honey
Stamford Street Co.
Not UPF
Honey
Specially Selected Acacia Honey
Not UPF
Real Fruit Yoyos Strawberry Family Pack
Bear
Not UPF
Pure clear honey
Essentially Waitrose,Central,เซ็นทรัล,มายช้อยส์,my choice,Mychoice,Tops
Not UPF
Raspberry Conserve
Bonne Maman
Not UPF
Strawberry High Fruit Content Spread
St. Dalfour
Not UPF
Pure Canadian Maple Syrup
Sainsbury's
Not UPF
Scottish Strawberry Preserve
Mackays
Not UPF
Yes — Nutella by Ferrero is ultra-processed, so it counts as a UPF (ultra-processed food). The product is ultra-processed because it contains several industrial additives and ingredients characteristic of NOVA group 4, including palm oil (huile de palme, a highly refined oil), emulsifiers (lécithines de soja), and an artificial flavouring (vanilline).
Nomi flags one ingredient in Nutella as an ultra-processed marker: palm oil. See the full ingredient breakdown above for what each one is.
Nomi has reviewed similar products that are not ultra-processed, including Chocolate Hazelnut Spread by Pip & Nut, Creamy Chocolate and hazelnut butter by plants. See the healthier alternatives above for details.
Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.
Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.
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Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.