No — Wholegrain Cereal is not ultra-processed.
The product consists mainly of wholegrain flours (wheat, oat, rice, barley) plus maize semolina and coconut blossom nectar, with no industrial additives, extracted sweeteners (like glucose syrup or maltodextrin), emulsifiers, colorings, or flavorings. All ingredients are basic or minimally processed foods, so under NOVA this would not be classified as an ultra-processed food.
Other breakfast cereals & bars products Nomi has analysed ingredient by ingredient.
Corn Flakes
Kellogg's
UPF
Bitesize shredded wheat
Nestlé
Not UPF
Super Seedy & Nutty Granola
Bio & Me
UPF
Malt Wheats
Tesco
UPF
Muesli
Alpen
Not UPF
Crispy minis imp
Weetabix
UPF
Low Sugar Nuts & Seeds Granola imp
Lizi’s
UPF
original shredded wheat
Nestlé, Nestlé UK Ltd
Not UPF
Oat so Simple Original
Quaker, Quaker Oats
Not UPF
Bran Flakes Malty Crunch
Tesco
UPF
No — Wholegrain Cereal is not ultra-processed, so it is not a UPF (ultra-processed food). The product consists mainly of wholegrain flours (wheat, oat, rice, barley) plus maize semolina and coconut blossom nectar, with no industrial additives, extracted sweeteners (like glucose syrup or maltodextrin), emulsifiers, colorings, or flavorings. All ingredients are basic or minimally processed foods, so under NOVA this would not be classified as an ultra-processed food.
Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.
Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.
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Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.