Yes — Wholegrain Rice, Quinoa, Pumpkin & Sunflower Seeds is ultra-processed.
This product is classified as ultra-processed because it contains industrially formulated additives and extracts, including vegetable bouillon (with yeast extract, dextrose, and other processed components), thyme extract, and added colour (curcumin). These ingredients go beyond basic culinary processing and place the product in the NOVA ultra-processed category.
Similar products that aren't ultra-processed — swap and keep the flavour.
Other ready meals Nomi has checked — these ones aren't ultra-processed.
Glorious grains
merchant gourmet
Not UPF
Long Grain Micro Rice
Asda
Not UPF
Pure Basmati Rice
Tilda
Not UPF
Pilau rice
Marks & Spencer
Not UPF
Wholegrain Microwaveable Rice
Taste Of
Not UPF
All butter puff pastry
Marks and Spencer
Not UPF
Reggiano And Garlic Twists
Sainsbury's Taste the Difference
Not UPF
Onion bahjis
Not UPF
Private Reserve Fries 3/8"
Lamb Weston
Not UPF
Puy Lentils & French green lentils
Merchant Gourmet
Not UPF
Yes — Wholegrain Rice, Quinoa, Pumpkin & Sunflower Seeds by Worldwide Foods is ultra-processed, so it counts as a UPF (ultra-processed food). This product is classified as ultra-processed because it contains industrially formulated additives and extracts, including vegetable bouillon (with yeast extract, dextrose, and other processed components), thyme extract, and added colour (curcumin). These ingredients go beyond basic culinary processing and place the product in the NOVA ultra-processed category.
Nomi flags 3 ingredients in Wholegrain Rice, Quinoa, Pumpkin & Sunflower Seeds as ultra-processed markers: vegetable bouillon, thyme extract, curcumin (yellow pigment). See the full ingredient breakdown above for what each one is.
Nomi has reviewed similar products that are not ultra-processed, including Glorious grains by merchant gourmet, Quinoa red & white by Merchant Gourmet, Red and white quinoa by Aldi. See the healthier alternatives above for details.
Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.
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Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.