Yes — Fruit & Fibre is ultra-processed.
Classified as ultra-processed because the ingredient list includes barley malt extract (an industrial flavouring/sweetener extract) and flavouring in the sweetened dried banana slices, which is an added flavour. Both are considered ultra-processed additives under NOVA.
Similar products that aren't ultra-processed — swap and keep the flavour.
Other drinks Nomi has checked — these ones aren't ultra-processed.
Wholewheat Penne
Tesco
Not UPF
Self Raising Flour
Belbake
Not UPF
Strawberry Granola
Tesco
Not UPF
Plain Flour
Tesco
Not UPF
nairn's porridge
Nairn's
Not UPF
Tesco Finest five grain muesli
Tesco
Not UPF
Jumbo British porridge oats
Asda
Not UPF
Spaghetti tricolore
ITALIAMO
Not UPF
Wholemeal Rye Flour imp
Doves Farm, Doves Farm Organic
Not UPF
Cornflour
Asda
Not UPF
Yes — Fruit & Fibre by Harvest Morn is ultra-processed, so it counts as a UPF (ultra-processed food). Classified as ultra-processed because the ingredient list includes barley malt extract (an industrial flavouring/sweetener extract) and flavouring in the sweetened dried banana slices, which is an added flavour. Both are considered ultra-processed additives under NOVA.
Nomi has reviewed similar products that are not ultra-processed, including Fruit & Fibre Flakes by freee. See the healthier alternatives above for details.
Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.
Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.
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Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.