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Yes — So Simple Apple And Blueberry imp is ultra-processed.
The product is classified as ultra-processed because it contains natural flavouring, which is an industrially produced flavour additive and considered a UPF ingredient according to NOVA. Other ingredients like sugar and sunflower oil are basic culinary ingredients and do not by themselves make a product ultra-processed, but the presence of natural flavouring is sufficient to classify the overall product as UPF.
Similar products that aren't ultra-processed — swap and keep the flavour.
Other drinks Nomi has checked — these ones aren't ultra-processed.
Plain Flour
Tesco
Not UPF
nairn's porridge
Nairn's
Not UPF
Tesco Finest five grain muesli
Tesco
Not UPF
Jumbo British porridge oats
Asda
Not UPF
Spaghetti tricolore
ITALIAMO
Not UPF
Wholemeal Rye Flour imp
Doves Farm, Doves Farm Organic
Not UPF
Cornflour
Asda
Not UPF
Self raising flour
Sainsburys
Not UPF
So Simple Gluten Free Original Porridge
Quaker
Not UPF
Macaroni
Napolina
Not UPF
Yes — So Simple Apple And Blueberry imp by Quaker is ultra-processed, so it counts as a UPF (ultra-processed food). The product is classified as ultra-processed because it contains natural flavouring, which is an industrially produced flavour additive and considered a UPF ingredient according to NOVA. Other ingredients like sugar and sunflower oil are basic culinary ingredients and do not by themselves make a product ultra-processed, but the presence of natural flavouring is sufficient to classify the overall product as UPF.
Nomi flags one ingredient in So Simple Apple And Blueberry imp as an ultra-processed marker: natural flavouring. See the full ingredient breakdown above for what each one is.
Nomi has reviewed similar products that are not ultra-processed, including Super smooth porridge imp by Ready break, Weetabix, So Simple Original Family Pack Porridge by Quaker, SUPER SMOOTH PORRIDGE by TESCO. See the healthier alternatives above for details.
Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.
Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.
This page was shared from Nomi, the free app that tells you instantly whether any food is ultra-processed.
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Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.