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Yes — Snack a Jacks Caramel Rice Cakes is ultra-processed.
Classified as ultra-processed because the ingredient list includes several industrial additives: caramel flavour [flavourings, colour (sulphite ammonia caramel)], additional colour (annatto), and emulsifier (soya lecithin). These flavourings, colourings, and emulsifier are extracted/industrially produced additives characteristic of NOVA ultra-processed foods.
Similar products that aren't ultra-processed — swap and keep the flavour.
Other crackers & crispbreads Nomi has checked — these ones aren't ultra-processed.
Original Rye Crispbread
Aldi Savoury Bakes
Not UPF
Finn Crisp | Multigrain
Finn crisps
Not UPF
Rice Crackers
Combino, Lidl, Vitasia
Not UPF
Sea Salt flavour pea and bean sticks
Off The Eaten Path
Not UPF
Three Cheese Flatbreads
Ryvita Thins Three Cheese
Not UPF
Flûtes feuilletées fromage
Snaktastic
Not UPF
Sea Salt Sourdough Flatbreads
Peter's Yard
Not UPF
Oatcakes
Asda
Not UPF
Rye Sourdough Crackers
M&S
Not UPF
Matzos: Flame Baked Crackers
Rakusen's of Yorkshire
Not UPF
Yes — Snack a Jacks Caramel Rice Cakes by Snack-A-Jacks is ultra-processed, so it counts as a UPF (ultra-processed food). Classified as ultra-processed because the ingredient list includes several industrial additives: caramel flavour [flavourings, colour (sulphite ammonia caramel)], additional colour (annatto), and emulsifier (soya lecithin). These flavourings, colourings, and emulsifier are extracted/industrially produced additives characteristic of NOVA ultra-processed foods.
Nomi flags 2 ingredients in Snack a Jacks Caramel Rice Cakes as ultra-processed markers: annatto colour (annatto pigment), Emulsifier (Soya Lecithin). See the full ingredient breakdown above for what each one is.
Nomi has reviewed similar products that are not ultra-processed, including Kallo apple and cinnamon wholegrain low fat rice and corn cakes by Kallo, ORGANIC UNSALTED WHOLEGRAIN RICE CAKES by kallø, Apple Rice Cake Clouds by Organix. See the healthier alternatives above for details.
Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.
Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.
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Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.