Yes — 10 Chicken Fingers is ultra-processed.
The product contains natural flavouring and colour (paprika extract), which are industrial additives used to modify flavour and appearance. According to the NOVA system and the given rules, their presence makes the product ultra-processed.
Other meat & poultry Nomi has checked — these ones aren't ultra-processed.
British beef burgers
Waitrose
Not UPF
Chicken Tikka Masala
M&S Our Best Ever
Not UPF
Chicken, Broccoli and Almond Salad
Tesco
Not UPF
Beef Chilli Con Carne
Marks & Spencer
Not UPF
Chicken Jalfrezi
Sainsbury’s
Not UPF
2 Scotch Eggs
Marks & Spencer
Not UPF
Chicken Balti
M&S
Not UPF
Chicken & mushroom grains soup
Sainsbury’s
Not UPF
2 Scotch Eggs with outdoor bred pork
Sainsbury’s taste the difference
Not UPF
Aromatic Coconut Chicken Curry
M&S
Not UPF
Yes — 10 Chicken Fingers by Birds Eye is ultra-processed, so it counts as a UPF (ultra-processed food). The product contains natural flavouring and colour (paprika extract), which are industrial additives used to modify flavour and appearance. According to the NOVA system and the given rules, their presence makes the product ultra-processed.
Nomi flags 2 ingredients in 10 Chicken Fingers as ultra-processed markers: natural flavouring, colour (paprika extract). See the full ingredient breakdown above for what each one is.
Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.
Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.
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Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.