Kellogg's

Rice Krispies Scares Ooey Gooey marshmallow

Barcode 5000127730137

Scanned 18 times by Nomi users

Yes — Rice Krispies Scares Ooey Gooey marshmallow is ultra-processed.

The product contains multiple ultra-processed ingredients and additives, including palm oil (a highly processed refined oil), glucose syrup, invert sugar syrup, fructose (industrially refined sugars), emulsifier E472e/E472a, antioxidant E320, and unspecified flavouring. These are characteristic of NOVA ultra-processed foods.

Ingredients

4 ultra-processed markers

OK

kellogg's toasted rice cereal (35%) (rice, sugar, salt, barley malt flavouring, niacin, iron, vitamin b6, vitamin b2{riboflavin}, vitamin b1 (thiamin}, folic acid, vitamin d, vitamin b12))
OK

marshmallow (33%) (glucose syrup, sugar, beef gelatin, flavouring)
OK

fructose

A simple sugar derived from fruit and honey; a monosaccharide commonly used as a sweetener.
UPF

palm oil

A widely used edible oil pressed from the fruit of oil palms; a basic culinary oil but highly processed in many commercial products.
UPF

invert sugar syrup

A refined sugar syrup produced by hydrolyzing sucrose into glucose and fructose; a processed sweetener often used in foods.
UPF

glucose syrup

A processed syrup made from starch (usually corn) consisting mainly of glucose; commonly used as a sweetener and thickener.
OK

glycerol (humectant)

Glycerol (glycerine) used as a humectant to retain moisture in foods; a simple, mono- and polyalcohol.
UPF

flavouring

Flavouring preparation containing milk derivatives; used to impart taste without a specific food form.
OK

emulsifier(e472e)
OK

for e472a
OK

antioxidant(e320)

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Common questions about Rice Krispies Scares Ooey Gooey marshmallow

Is Rice Krispies Scares Ooey Gooey marshmallow ultra-processed?

Yes — Rice Krispies Scares Ooey Gooey marshmallow by Kellogg's is ultra-processed, so it counts as a UPF (ultra-processed food). The product contains multiple ultra-processed ingredients and additives, including palm oil (a highly processed refined oil), glucose syrup, invert sugar syrup, fructose (industrially refined sugars), emulsifier E472e/E472a, antioxidant E320, and unspecified flavouring. These are characteristic of NOVA ultra-processed foods.

Which ingredients in Rice Krispies Scares Ooey Gooey marshmallow are ultra-processed?

Nomi flags 4 ingredients in Rice Krispies Scares Ooey Gooey marshmallow as ultra-processed markers: palm oil, invert sugar syrup, glucose syrup, flavouring. See the full ingredient breakdown above for what each one is.

What does "ultra-processed" (UPF) mean?

Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.

How can I check whether other foods are ultra-processed?

Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.

Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.