Co-op

Custard

Barcode 5000128848350

Yes — Custard is ultra-processed.

The custard contains several ultra-processed ingredients and additives. Modified maize starch is an industrially processed thickener; generic flavouring indicates added industrial flavour formulations; and colour (carotenes) is an added colouring agent. The presence of these extracted and industrially processed additives classifies this custard as an ultra-processed food according to NOVA.

Ingredients

3 ultra-processed markers

OK

whole milk

Milk with no or minimal fat removal, commonly used as a dairy beverage and ingredient.
OK

water

Essential base ingredient for countless foods and beverages; serves as solvent and texture modifier.
OK

sugar

Granulated sugar derived from sugarcane or sugar beets; a basic, single-ingredient sweetener.
UPF

modified maize starch

A processed starch, often used as a thickener or binding agent in foods; may be treated to modify properties.
OK

cream (milk)

Dairy cream made from milk, a basic culinary ingredient.
OK

vegetarian whey powder (milk)

Whey powder derived from milk, a powdered dairy ingredient used for fortification or as a protein supplement.
UPF

flavouring

A generic additive used to impart or enhance flavor; can be synthetic or derived from natural sources.
UPF

color (carotenes)

Food colorant derived from carotenes, used to impart or enhance yellow-orange hues in products.
OK

acidity regulator (sodium carbonate)

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Common questions about Custard

Is Custard ultra-processed?

Yes — Custard by Co-op is ultra-processed, so it counts as a UPF (ultra-processed food). The custard contains several ultra-processed ingredients and additives. Modified maize starch is an industrially processed thickener; generic flavouring indicates added industrial flavour formulations; and colour (carotenes) is an added colouring agent. The presence of these extracted and industrially processed additives classifies this custard as an ultra-processed food according to NOVA.

Which ingredients in Custard are ultra-processed?

Nomi flags 3 ingredients in Custard as ultra-processed markers: modified maize starch, flavouring, color (carotenes). See the full ingredient breakdown above for what each one is.

What does "ultra-processed" (UPF) mean?

Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.

How can I check whether other foods are ultra-processed?

Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.

Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.