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Yes — McVitie's Hobnobs Milk Choc Jumbo Pack is ultra-processed.
The ingredient list is valid. The product is classified as ultra-processed (UPF) because it contains several industrial additives and highly processed ingredients, including emulsifiers (soya lecithin, E476), vegetable oil (palm), vegetable fats (palm), glucose-fructose syrup, and natural flavouring. These are characteristic of ultra-processed foods under the NOVA classification.
Other crisps, snacks & nuts Nomi has checked — these ones aren't ultra-processed.
Pure butter shortbread
Walkers
Not UPF
Shortbread fingers
Belmont Biscuits
Not UPF
All Butter Scottish Shortbread Fingers
Marks & Spencer
Not UPF
Scottish Shortbread Fingers
Asda
Not UPF
Almond Cantucci
Crosta & Mollica
Not UPF
Oat Shortbread
walkers
Not UPF
Les Galettes de Pont-Aven
Traou Mad
Not UPF
all butter scottish shortbread fingers
Lidl
Not UPF
Cocoa & Vanilla Gruffalo Biscuits+ Months 5 x (100g)
Organix
Not UPF
KIDDYLICIOUS Fruity Bakes - Pomme - 132g (6x1p)
Kiddylicious
Not UPF
Yes — McVitie's Hobnobs Milk Choc Jumbo Pack by McVitie's is ultra-processed, so it counts as a UPF (ultra-processed food). The ingredient list is valid. The product is classified as ultra-processed (UPF) because it contains several industrial additives and highly processed ingredients, including emulsifiers (soya lecithin, E476), vegetable oil (palm), vegetable fats (palm), glucose-fructose syrup, and natural flavouring. These are characteristic of ultra-processed foods under the NOVA classification.
Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.
Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.
This page was shared from Nomi, the free app that tells you instantly whether any food is ultra-processed.
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Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.