Yes — Jacobs Selection is ultra-processed.
This product is ultra-processed because it contains several industrial ingredients/additives such as vegetable oil (palm), glucose syrup, maltodextrin, natural flavourings, and emulsifier (e472e), which place it in the NOVA ultra-processed category.
Similar products that aren't ultra-processed — swap and keep the flavour.
Other crackers & crispbreads Nomi has checked — these ones aren't ultra-processed.
Beetroot Sourdough Cracker
M&S Foods
Not UPF
CRISPBREADS
ASDA
Not UPF
Pink peppercorn sourdough crackers
Peter's Yard
Not UPF
Ryvita Thins Ched & Pep Flatbread 125g
Ryvita
Not UPF
Bruschetta
Not UPF
Rosemary & olive crackers
Marks & Spencer
Not UPF
Unsalted rice cakes
The co-operative
Not UPF
Ryvita Dark Rye
Ryvita
Not UPF
Крънч
AEA
Not UPF
Spicy Thai Style Crackers
Sainsbury’s
Not UPF
Yes — Jacobs Selection by Jacobs is ultra-processed, so it counts as a UPF (ultra-processed food). This product is ultra-processed because it contains several industrial ingredients/additives such as vegetable oil (palm), glucose syrup, maltodextrin, natural flavourings, and emulsifier (e472e), which place it in the NOVA ultra-processed category.
Nomi flags 7 ingredients in Jacobs Selection as ultra-processed markers: palm oil, Barley Malt Extract, glucose syrup, maltodextrin, natural flavourings, lactic acid, emulsifier e472e. See the full ingredient breakdown above for what each one is.
Nomi has reviewed similar products that are not ultra-processed, including Poppy Seed Sourdough Crackers by Peter’s Yard, Rye Sourdough Crackers by Tesco. See the healthier alternatives above for details.
Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.
Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.
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Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.