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Jacobs Selection by Jacobs
Jacobs

Jacobs Selection

Barcode 5000168203393
Scanned  28  times by Nomi users
Ultra-Processed Food (UPF)

Yes — Jacobs Selection is ultra-processed.

This product is ultra-processed because it contains several industrial ingredients/additives such as vegetable oil (palm), glucose syrup, maltodextrin, natural flavourings, and emulsifier (e472e), which place it in the NOVA ultra-processed category.

Ingredients

7 ultra-processed markers
  • OK
    flour
    Ground milled wheat used as a base flour; commonly enriched with minerals (calcium, iron) and B vitamins (niacin).
  • OK
    thiamine
    A water-soluble B vitamin (vitamin B1) used as a nutrient and fortification additive.
  • UPF
    palm oil
    Refined vegetable oil extracted from palm fruit; common culinary oil.
  • OK
    sugar
    Granulated sugar derived from sugarcane or sugar beets; a basic, single-ingredient sweetener.
  • OK
    wheatgerm
  • OK
    salt
    Common mineral compound (sodium chloride) used as a seasoning and preservative across cuisines.
  • OK
    dried powdered cheese (milk)
  • OK
    barley
    A whole grain used in cooking and brewing; a basic cereal ingredient.
  • UPF
    Barley Malt Extract
    Barley malt extract is a sweetener made from malted barley grains.
  • OK
    wheat starch
    Starch extracted from wheat grain, used as a thickener, filler, or texture modifier in foods.
  • UPF
    glucose syrup
    A processed syrup made from starch (usually corn) consisting mainly of glucose; commonly used as a sweetener and thickener.
  • OK
    raising agents (ammonium bicarbonate, sodium bicarbonate, disodium diphosphate)
  • OK
    sesame seeds
    Small, flat seeds from the Sesamum indicum plant, used as a food ingredient for flavor and texture.
  • OK
    dried whey (milk)
    Powdered whey, the liquid whey component dried for use as a dairy protein and flavoring in foods.
  • OK
    dried autolysed yeast
  • OK
    natural flavouring [dried yeast extract
  • OK
    potassium chloride
    Mineral salt used as a salt substitute in food. A basic inorganic ingredient commonly used for seasoning or fortification; not ultra-processed.
  • OK
    dried cheese (milk)
  • UPF
    maltodextrin
    A white powder made from starch that has been partially hydrolyzed; used as a thickener or filler and widely used as a food additive.
  • UPF
    natural flavourings
    Flavorings derived from natural sources used to impart taste or aroma; typically a mix of essential oils, compounds, or extracts.
  • OK
    vegetable oils (coconut, rapeseed)]
  • OK
    black pepper
    A common spice made from dried peppercorns of the Piper nigrum plant, used to add pungent heat and aroma to dishes.
  • UPF
    lactic acid
    A simple food acidity regulator and preservative derived from fermentation; used to adjust acidity in foods and beverages.
  • OK
    malted barley flour
    Flour milled from malted barley, a basic cereal ingredient used in baking and brewing.
  • UPF
    emulsifier e472e
    A food additive used as an emulsifier in processed foods, typically an ester of mono- and diglycerides of fatty acids (E472e) to improve texture and stability.
  • OK
    yeast
    A living microorganism used as a leavening agent in baking.
  • OK
    poppy seeds
    Small seeds from the opium poppy (Papaver somniferum) used as a culinary ingredient in breads, pastries, and toppings. Nutritionally rich in healthy fats and minerals.

Healthier alternatives

Reviewed by Nomi

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Common questions about Jacobs Selection

Is Jacobs Selection ultra-processed?

Yes — Jacobs Selection by Jacobs is ultra-processed, so it counts as a UPF (ultra-processed food). This product is ultra-processed because it contains several industrial ingredients/additives such as vegetable oil (palm), glucose syrup, maltodextrin, natural flavourings, and emulsifier (e472e), which place it in the NOVA ultra-processed category.

Which ingredients in Jacobs Selection are ultra-processed?

Nomi flags 7 ingredients in Jacobs Selection as ultra-processed markers: palm oil, Barley Malt Extract, glucose syrup, maltodextrin, natural flavourings, lactic acid, emulsifier e472e. See the full ingredient breakdown above for what each one is.

What are healthier alternatives to Jacobs Selection?

Nomi has reviewed similar products that are not ultra-processed, including Poppy Seed Sourdough Crackers by Peter’s Yard, Rye Sourdough Crackers by Tesco. See the healthier alternatives above for details.

What does "ultra-processed" (UPF) mean?

Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.

How can I check whether other foods are ultra-processed?

Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.

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Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.

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