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No — Big Hoops Irresistibly Salted is not ultra-processed.
A simple potato snack, but best enjoyed occasionally.
This snack is made from dried potato, potato starch, sunflower oil, salt, and potassium chloride. These are basic food ingredients or a simple mineral salt, and none are industrial additives that require classification as ultra-processed under the stated NOVA guidance. The allergen and recycling statements do not affect the classification.
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No — Big Hoops Irresistibly Salted by Hula Hoops is not ultra-processed, so it is not a UPF (ultra-processed food). This snack is made from dried potato, potato starch, sunflower oil, salt, and potassium chloride. These are basic food ingredients or a simple mineral salt, and none are industrial additives that require classification as ultra-processed under the stated NOVA guidance. The allergen and recycling statements do not affect the classification.
Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.
Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.
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Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.