Yes — Cool Sour Cream & Chive is ultra-processed.
The ingredient list is valid. The product is ultra-processed because the seasoning contains industrial additives and formulations. In particular: citric acid (listed as “acid (citric acid)”) is a pre-identified UPF ingredient and a synthesized additive, and “flavourings” are industrial flavor formulations. These additives go beyond basic culinary ingredients and make the overall product UPF under NOVA, even though the base (wholegrain rice and maize) is minimally processed.
Similar products that aren't ultra-processed — swap and keep the flavour.
Other drinks Nomi has checked — these ones aren't ultra-processed.
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nairn's porridge
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Tesco Finest five grain muesli
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Jumbo British porridge oats
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Spaghetti tricolore
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Wholemeal Rye Flour imp
Doves Farm, Doves Farm Organic
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Cornflour
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Yes — Cool Sour Cream & Chive by Snack a Jacks is ultra-processed, so it counts as a UPF (ultra-processed food). The ingredient list is valid. The product is ultra-processed because the seasoning contains industrial additives and formulations. In particular: citric acid (listed as “acid (citric acid)”) is a pre-identified UPF ingredient and a synthesized additive, and “flavourings” are industrial flavor formulations. These additives go beyond basic culinary ingredients and make the overall product UPF under NOVA, even though the base (wholegrain rice and maize) is minimally processed.
Nomi flags one ingredient in Cool Sour Cream & Chive as an ultra-processed marker: citric acid. See the full ingredient breakdown above for what each one is.
Nomi has reviewed similar products that are not ultra-processed, including Organic Lightly Salted Wholegrain Low Fat Rice Cakes by Kallo, Multigrain Rice Cakes by Savour Bakes, Slightly Salted Rice Cakes by Asda. See the healthier alternatives above for details.
Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.
Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.
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Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.