Yes — Devon Custard is ultra-processed.
The product is ultra-processed because it contains several industrial ingredients and additives, including modified starch (a processed thickener), palm oil (a highly processed refined oil), and natural flavouring (an isolated additive), which classify it as UPF under NOVA. The rest of the ingredients are basic foods or simple additives, but the presence of any UPF ingredient is sufficient to classify the whole product as UPF.
Other puddings & desserts Nomi has checked — these ones aren't ultra-processed.
Kefir Natural Fermented Yogurt
Yeo Valley Organic
Not UPF
5% Greek Yogurt
Fage
Not UPF
Organic Natural Yoghurt
Yeo Valley
Not UPF
Fage Total 0% Yogurt
Fage
Not UPF
Vanilla Ice Cream
Häagen-Dazs
Not UPF
Ambrosia Rice pudding
Ambrosia
Not UPF
Divine Rice Traditional
Rachel's organic
Not UPF
Taste the Difference vanilla ice cream
Taste the difference,Sainsbury's
Not UPF
Strawberries & Cream Ice Cream
Häagen-Dazs
Not UPF
Organic Vanilla Ice Cream
Waitrose
Not UPF
Yes — Devon Custard by Ambrosia is ultra-processed, so it counts as a UPF (ultra-processed food). The product is ultra-processed because it contains several industrial ingredients and additives, including modified starch (a processed thickener), palm oil (a highly processed refined oil), and natural flavouring (an isolated additive), which classify it as UPF under NOVA. The rest of the ingredients are basic foods or simple additives, but the presence of any UPF ingredient is sufficient to classify the whole product as UPF.
Nomi flags 3 ingredients in Devon Custard as ultra-processed markers: modified starch, palm oil, natural flavouring. See the full ingredient breakdown above for what each one is.
Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.
Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.
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Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.