Yes — Light Devon Custard is ultra-processed.
The product is classified as ultra-processed because it contains several ultra-processed ingredients: palm oil (a highly refined oil), modified starch (an industrially processed thickener), natural flavourings (industrial flavouring agents), and added colours (curcumin, annatto). According to the NOVA system and the provided rules, the presence of these additives and palm oil makes the overall product UPF.
Similar products that aren't ultra-processed — swap and keep the flavour.
Other puddings & desserts Nomi has checked — these ones aren't ultra-processed.
Orange lollies
Morrisons
Not UPF
-CLASSIC- LIGHT* RICE PUDDING Delicately sweet, si
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Not UPF
Roomijs vanille
Albert Heijn
Not UPF
2 Crème Brûlée
Bonne Maman
Not UPF
Blueberry and Lemon Curd Ice Cream
Yeo Valley
Not UPF
Chia Pudding with Creamy Greek Style Yogurt and a Hint of Cinnamon
Marks & Spencer
Not UPF
Organic Lightly Salted Wholegrain Low Fat Rice Cakes
Kallo
Not UPF
NATURAL YOGURT
Milbona Lidl
Not UPF
Kefir Natural Fermented Yogurt
Yeo Valley Organic
Not UPF
5% Greek Yogurt
Fage
Not UPF
Yes — Light Devon Custard by Ambrosia, Premier Foods - Lidl is ultra-processed, so it counts as a UPF (ultra-processed food). The product is classified as ultra-processed because it contains several ultra-processed ingredients: palm oil (a highly refined oil), modified starch (an industrially processed thickener), natural flavourings (industrial flavouring agents), and added colours (curcumin, annatto). According to the NOVA system and the provided rules, the presence of these additives and palm oil makes the overall product UPF.
Nomi flags 3 ingredients in Light Devon Custard as ultra-processed markers: modified starch, palm oil, natural flavourings. See the full ingredient breakdown above for what each one is.
Nomi has reviewed similar products that are not ultra-processed, including Madagascan vanilla custard by Waitrose. See the healthier alternatives above for details.
Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.
Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.
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Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.